McCain Inc. Introduces Rectangular Rapid Flashing Beacon for Pedestrian Safety

Unveiling McCain's Latest Traffic Control Product for Enhancing Intersection Safety

VISTA, CA--(Marketwired - Mar 18, 2014) - McCain Inc., a leading manufacturer and supplier of intelligent transportation systems, today announced the launch of its rectangular rapid flashing beacon (RRFB). The latest technology in pedestrian safety, the RRFB is widely recognized as a means to reduce crashes between vehicles and pedestrians at unsignalized intersections and mid-block crosswalks.

In the United States, 4,432 pedestrians were killed and an estimated 69,000 were injured in 2011, according to the latest report from National Highway Traffic Administration. Rising at an annual average rate of five percent since 2009, pedestrian deaths account for 14 percent of all traffic fatalities, claiming one life every two hours. Incidents are highest in urban areas, at non-intersections, and in the evening where driver focus is easily deterred from the cacophony of roadway phenomena. McCain's RRFB helps curb these issues by commanding driver attention day and night at unsignalized intersections and mid-block crosswalks. When activated, high-intensity LEDs flash, alerting approaching vehicles that pedestrians are present.

Though public roads are primarily designed to accommodate vehicles, they are also used by people on foot, bicyclists, and skateboarders. "With a number of local and national initiatives encouraging these alternative means of transportation for health and environmental reasons, it's more important than ever that we, as an industry, identify ways to protect all road users," said Jim Fauconnier, technical sales representative at McCain Inc. "By increasing driver awareness, our RRFB does just that; protects lives and creates more livable streets."

Following an extensive study confirming the effectiveness, the Federal Highway Administration issued an interim approval of the RRFB in the Manual of Uniform Traffic Control Devices (MUTCD). According to the approval, the RRFB offers "significant potential safety and cost benefits, because it achieves very high rates of compliance at a very low relative cost in comparison to other more restrictive devices that provide comparable results, such as full midblock signalization."

McCain will showcase the RRFB at the NorCal ITE (Institute of Transportation Engineers) 41st Annual Vendor Night on March 20, 2014. For more information about the RRFB, visit or contact McCain at

About McCain Inc.
McCain Inc. is a pioneer of advanced traffic control equipment that protects the public, reduces congestion, and promotes urban mobility. Founded in 1987, McCain is a proven leader in the design and manufacture of intelligent transportation systems that stand the test of time. A vertically-integrated company with expansive North American operations, McCain's agile manufacturing offers an array of industry standard, agency specific, and Made in America products.

To learn more, visit

Contact Information:

Media Contact
Trisha Reddan
Marketing Manager
PH 760-734-5086
FX 760-734-5082