UltraStar Cinemas Signs Multi-Year Contract Renewals with PepsiCo North America Beverages & Dr Pepper Snapple Group

Vista, California, UNITED STATES

VISTA, CALIF., March 25, 2014 (GLOBE NEWSWIRE) -- UltraStar Cinemas today announced multi-year contract renewals with PepsiCo North America Beverages and Dr. Pepper Snapple Group. The renewed agreement with PepsiCo North America Beverages continues an over thirty year relationship with UltraStar. UltraStar Cinemas currently operates 7 sites in California and Arizona, including the UltraStar Multi-tainment Center at Ak-Chin Circle, which, in addition to a 12-screen state-of-the-art movie theater, features a restaurant, lounge, bar & bowling complex.

"We're pleased to renew our partnership with PepsiCo and to continue bringing PepsiCo's iconic beverage brands to our guests," said Kevin Stengel, VP of Food & Beverage for UltraStar Cinema. "After PepsiCo toured the multi-tainment facility in Maricopa, Arizona, I knew that they understood our vision of entertainment. PepsiCo has embraced the future of UltraStar and we are looking forward to building on our partnership with this new agreement."

"PepsiCo's beverage brands are a great fit with UltraStar's vision. We're excited to continue our successful relationship with UltraStar Cinemas and to continue bringing our popular beverages to cinema fans at all of UltraStar's 'Multi-tainment' complexes," said Dirk Dambach, PepsiCo Foodservice sales representative.

In addition to selling a full-line of PepsiCo beverage products, UltraStar also signed a new agreement with Dr. Pepper, which has become a favorite amongst theater and multi-tainment center guests.

"Dr Pepper Snapple Group is excited to continue our business partnership with UltraStar Cinemas through the offering of Dr Pepper and expansion of Diet Dr Pepper fountain soft drinks. The 'Multi-tainment' concepts that UltraStar Cinemas is creating represent the cutting edge of entertainment venues and allows our brands to be enjoyed by a multitude of consumers seeking a fun, one of a kind experience," explains Dr Pepper representative Erik Risbrudt.

The new contracts, which go into effect immediately, will run through 2019.

About UltraStar Cinemas

UltraStar Cinemas is Southern California's largest privately owned movie theater group. UltraStar Cinemas is headquartered in San Diego County and operates 69 screens at 7 sites throughout Southern California and Arizona. Recognized for pioneering the digital age of cinema, UltraStar was the first theater group in the world to be fully equipped with Pure Digital Cinema® powered by DLP Cinema® technology in all of its locations. In 2009, the company also became the first to offer D-BOX motion seats, which use motion effects specifically programmed for each film to create an immersive experience for movie goers. For more information, visit www.ultrastarmovies.com. For more information on UltraStar Multi-tainment Center at Ak-Chin Circle visit www.UltraStarAkChin.com.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

About Dr Pepper Snapple Group

Dr Pepper Snapple Group (NYSE: DPS) is a leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes 7UP, A &W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda. To learn more about our iconic brands and Plano, Texas-based company, please visit www.DrPepperSnapple.com. For our latest news and updates, follow us at www.Facebook.com/DrPepperSnapple or www.Twitter.com/DrPepperSnapple


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