Survival of the Fittest: Your Business Can Thrive in the Evolving Health Technology Market

MIT Enterprise Forum of Cambridge Hosts April 30 Event Showcasing Startups That Found Success Piloting and Selling to Healthcare Industry

CAMBRIDGE, MA--(Marketwired - Apr 23, 2014) - Learn how your company can get its foot in the door of the healthcare industry by attending the MIT Enterprise Forum of Cambridge Innovation Series Event, Healthcare Innovation After ObamaCare.

As the pace of change for healthcare innovators accelerates, startups and entrepreneurs must position their offerings to take advantage of the opportunities that come from meeting the evolving needs of hospitals, practice groups and insurance companies. Notably, these organizations are now charged with lowering costs and improving healthcare outcomes under the Affordable Healthcare Act -- otherwise known as ObamaCare.

This event will help startups to learn best practices for tailoring their business plans to meet the needs of the industry, beginning with the evening's keynote, presented by Christina Severin, President and CEO of Beth Israel Deaconess Care Organization. Christina will share her knowledge on the imperatives that are driving technology innovation and what innovators should be paying attention to in the industry.

Following the keynote, Gina Villani, Strategic Investments Consultant at Blue Cross Blue Shield of Massachusetts, will discuss where market pressure and federal initiatives like the Affordable Care Act are generating opportunity for disruptive technology and business innovation.

Closing out the evening, Yumin Choi, Partner at HLM Venture Partners will lead a panel of startup success stories as told by Scott Bradley,VP of Strategy and Operations at myHealthbook; Win Burke, CEO of iGetBetter; Elliot Cohen, Co-Founder and CTO of PillPack; Sharon Fan, Sales Engineer and Operations Lead at GestSure; Michael Fergusson, CEO of Ayogo Games; and Anwar Hussain, CEO of Ringleader. This ensemble of innovators will share how they broke away from the pack in order to stand out across the care spectrum and find success in the healthcare system.

Moderated by Kiran Reddy, MD, Associate Partner at Third Rock Ventures, the event is sponsored by Alexandria Real Estate Equities, Inc. and the Consulate General of Canada in Boston.

Date: April 30, 2014
Time: 5:30 - 8:00 p.m.
Location: The Broad Institute
To Register:

About The MIT Enterprise Forum of Cambridge

The MIT Enterprise Forum of Cambridge is the founding chapter and 1 of 27 worldwide chapters comprising the MIT Enterprise Forum, Inc. Offering more than 40 programs and events annually that inspire innovation, MIT Enterprise Forum of Cambridge initiatives facilitate critical one-on-one mentoring while providing team services that increase the skills and expertise necessary for entrepreneurs to succeed.

Contact Information:

Shannon Todesca (for MIT Enterprise Forum of Cambridge)