TRTB Announces Soft Launch of Auction and Ecommerce Sports-Based Website

Site Is Live With Exciting Auctions

BOCA RATON, FL--(Marketwired - Apr 23, 2014) -  True2Beauty, Inc. (OTC: TRTB) is pleased to announce the soft launch of its new entertainment auction site, BetUGetIt™ ( Combining the action packed adrenaline rush of trying to win your favorite sports memorabilia or event tickets, users can now experience a new way to shop for items that have high value at a significant discount to the MSRP.

The soft launch is anticipated to last approximately two weeks, as management confirms every feature of the site is working properly for users. The first auctions will be scheduled to end within the first 10 days, and then continuing regularly thereafter.

CEO Bill Bollander states, "We are very pleased with the final version of the BetUGetIt™ site, and believe we have created the right formula for success as an online seller of product and destination for exciting entertainment." He added, "In the coming weeks, the Company plans to provide updates about the soft launch, as well as additional news of exciting developments at BetUGetIt." 

In addition, BetUGetIt™ is providing users a guarantee they won't lose any money, as losers in auctions will generally be able to apply the value of bids used in auctions toward the discounted purchase of either a great collectable or a gift card from one of the nation's leading sports memorabilia sites. The Company will provide further updates as the site prepares for a full, hard launch.

About True2Beauty, Inc.

True2Beauty is the parent company of BetUGetIt™, an online retail platform. The BetUGetIt™ site is focused on delivering users a wide array of products that can either be won in an action packed environment of a live auction or purchased outright at considerable discounts to MSRP. With a guarantee that "The Only Risk Is Having Fun," participants can now experience a new and exciting way to shop for the products they want, at great discounts.

Forward Looking Statements
This press release contains forward-looking statements. Such statements include, among others, all assumptions, expectations, predictions, intentions or beliefs about future events. You are cautioned that any such forward- looking statements are not guarantees of future performance and that a number of risks and uncertainties could cause actual results of the Company to differ materially from those anticipated, expressed or implied in the forward-looking statements. The words "believe," "expect," "anticipate," "project," "targets," "optimistic," "intend," "aim," "will" or similar expressions are intended to identify forward-looking statements. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Risks and uncertainties that could cause actual results to differ materially from those anticipated include risks related to new and existing products, product defects and any related product recall; any projections of sales, earnings, revenue, margins or other financial items; any statements of the plans, strategies and objectives of management for future operations; any statements. No information in this press release should be construed as an indication of the Company's future revenues, results of operations or its future stock price. The Company assumes no obligation and does not intend to update any forward-looking statements, except as required by law.

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