Mustachifier(TM) Baby Lifestyle Brand Expands, Introduces Two New Product Lines for Tots

Baby Opticals and Bandana Bibs Will Have Babies Rolling Over This Summer

BROOKLYN, NY--(Marketwired - Apr 30, 2014) - Mustachifier is proud to announce the first expansion of its baby lifestyle brand, with the introduction of two new product lines: Baby Opticals and Bandana Bibs. Following the runaway success of Mustachifier, co-founders, parents, and designer duo Alyssa Zeller Feinberg and Jason Feinberg are excited to grow the Mustachifier universe.

"Our company is about making functional items that are both safe and stylish. Products worthy of the most important person in your life," said Alyssa Zeller Feinberg, Chief Design Officer. "Baby Opticals and Bandana Bibs are those kinds of high-quality, unique, amusing baby accessories."

It's never too early to start protecting your vision. It's also never too early to start snazzing things up, and summer outfits aren't complete without a pair of sweet sunglasses; enter Baby Opticals. The line features 100% UVA and UVB protection, as well as polarized, shatter-resistant frames in an assortment of colors: Black, Blue, Pink, White, and Yellow. The Baby Opticals line likewise offers chic Black and White glasses for the burgeoning hipster baby, also providing 100% UVA and UVB protection. [MSRP $14.99]

Next up, Bandana Bibs bring the Mustachifier point-of-view to the highly practical. The playful bibs protect against dribbles and spills, all while brightening up any little one's world and wardrobe. Perfect for both boys and girls, the bibs are machine-washable for the easiest cleanup possible. Double-layered for extra absorption, Bandana Bibs arrive in two sets featuring three colors each: Red, Yellow, Blue & Pink, Purple, Mint. [MSRP $19.99]

Mustachifier found initial success with the release of their eponymous mustache pacifier, which took the world by storm in 2013. As one of the highest-quality pacifiers on the planet, Mustachifier was an instant hit, selling out in its first month of production and maintaining its place as the best-selling pacifier on

This success was a direct product of hard work. Alyssa explains the Mustachifier point-of-view, "As parents, our first commitment is to making all of our baby products 100% safe. After that, we need them to be useful -- parents need help too. What we thought was missing from the space was individuality, a spin on traditional baby accessories. It's about personality."

Baby Opticals and Bandana Bibs by Mustachifier will be available April 30, 2014, in select stores and online at

Mustachifiers are still currently available in all three original styles: The Gentleman, The Cowboy, and The Ladies Man. [MSRP $9.99]

ABOUT Mustachifier/FCTRY
Mustachifier is a subsidiary of FCTRY. Founded in 2008 by Jason Feinberg and Alyssa Zeller Feinberg, FCTRY is a Brooklyn-based product design company. We marry pop design to mass production, turning original concepts into global products. We're a group of designers, artists, and writers; we also develop select projects through partnerships with like-minded creatives.

Contact Information:

DBC PR + New Media
Ali Karsch

Easy on the eyes. Introducing Baby Opticals by Mustachifier.