SSB Consulting Launches Central Intelligence, an Advanced Business Intelligence Solution for the Sports and Entertainment Industry

DENVER, CO--(Marketwired - May 19, 2014) -

  • Central Intelligence was Created for University Athletic Departments, Pro Sports Teams, Performing Arts Organizations and the Gaming Industry
  • User Dashboards Show a Detailed View of Customers Across All Touch Points

SSB Consulting, a Denver-based enterprise data management and business intelligence consulting company, is proud to announce the launch of Central Intelligence, SSB's signature sports and entertainment customer intelligence platform.

"Central Intelligence is having a significant impact on the way our clients interact with their customers by aggregating all their customer data into a secure central data warehouse, which immediately becomes the foundation into which and from which all customer information flows -- ticket sales, merchandise and food and beverage sales, CRM, marketing, fundraising, and loyalty programs. Central Intelligence then delivers a consolidated picture of individual customers across every aspect of the relationship," said Andrew Brodie, SSB president.

"Regardless of whether you manage the athletic department at a top university or you're in charge of revenue growth for a group of casinos, Central Intelligence gives you a deep understanding of your customer base, allows you to create a much higher quality customer engagement, and it allows you to act quickly on opportunities to maximize revenue."

The Central Intelligence platform includes SSB's proprietary data hygiene solution,, which consolidates duplicate records and creates a clean, accurate data warehouse.

ABOUT Central Intelligence

Created by SSB Consulting, Central Intelligence is a data warehouse and business intelligence solution that provides near real-time access to customer data from any connected device, enabling executives to make timely decisions that impact revenue and enhance the quality of the experience for their customers.

ABOUT SSB Consulting 
From streamlining business processes for healthcare, engineering, and energy companies, to enabling sports teams and performing arts organizations to slice and dice customer data into actionable business intelligence, SSB has become a trusted partner by bringing its passion, work ethic, enthusiasm, software, technology skills, and thought leadership to help its clients succeed. SSB's clients include the University of Colorado, the University of Alabama, Arizona State University, the University of California, the Portland Trailblazers, the Oakland Raiders, the Denver Center for the Performing Arts and many others. Please contact SSB at (720) 425-4027 or at

Contact Information:

Bevo Beaven
SSB Media Relations

Allison Ring
phone: 719-238-7130

SSB Central Intelligence Infographic JPG