BevMo! Brings the Fun to Midtown Sacramento With New Store on J Street

SACRAMENTO, CA--(Marketwired - May 29, 2014) - With the rising summer temperatures calling for cold brews, chilled wine and refreshing iced cocktails, it's BevMo! to the rescue with a new Midtown Sacramento store located at 1700 J Street, opening on Friday, June 13 at 9 a.m. As the 152nd BevMo! location serving California, Arizona and Washington, and the 10th store in the Sacramento area, the new 12,800 square foot retailer will feature a selection of thousands of wines, spirits and beers, along with hundreds of gourmet food items, cocktail mixers, glassware, bar accessories and more, providing Midtown residents with everything needed to make the most of summer barbeques and celebrations.

"We are so thrilled to add this historic Midtown location to our family of Sacramento area stores," said BevMo! CEO Alan Johnson. "Midtown Sacramento is the vibrant, artistic heart of the city, and we are excited to be a part of and have the opportunity to provide this wonderful neighborhood with more of the excellent service and selection they love."

To celebrate the opening, the newest retail location will offer gift bags valued at $50 to the first 500 customers lined up before the store opens at 9 a.m. on grand opening day. Each gift bag will include a number of fabulous BevMo! specialty items such as Govino wine glasses, a food and wine cocktail guide, a Bloody Mary kit, a cocktail shaker, a koozie, BevMo! mints, a True Tap corkscrew and Cheers! napkins. All are encouraged to invite friends and family to help celebrate the official store opening.

Join in the celebrations throughout the entire weekend with in-store events, demonstrations and tastings from popular brewers and vineyards, including Mumm and Coppola Wines, Big Daddy and New Belgium Brewing Companies, Jack Daniel spirits and cigar demos for Father's Day from Dewar's and Glenlivet.

Full Schedule:

Friday, June 13 Tastings/Demonstration Events Include:
9 a.m. to 12 p.m. 
Mumm Napa Wines, Knee Deep Brewing and snacks from Krave Jerkey

1 p.m. to 4 p.m. 
Coppola Wines, Track 7 Brewing and Jack Daniel Spirits

5:30 p.m. to 8:30 p.m. 
Black Stallion & Gnarly Head Wines, Ruhstaller Beer, Tito's Vodka and Fever Tree Premium Tonic Water

Saturday, June 14 Tastings/Demonstration Events Include:
1p.m. to 4 p.m. 
Terre Rouge & Easton House Wines, Rubicon Brewing, Big Daddy Brewing and Dewar's Cigar Rolling

4 p.m. to 7 p.m. 
Michael David Wines, New Belgium Brewing (Fat Tire) and Slim Chillers cocktails

Sunday, June 15 Tasting/Demonstration Events Include:
12 p.m. to 3 p.m. 
Glenlivet Distillery Event and Cigar Demo in honor of Father's Day

For the latest information about the newest California store, sip alongside BevMo! on Facebook, Twitter, and the BevMo! Blog, BevMo! Thirsty Times.

Contact Information:

Joe Foster
Finn Partners
323-572-5361 (c)

Kris Mulkey
925-348-6444 (c)