Gigya Partners With Tumblr to Bring Tumblr Sharing to World's Largest Brands

A+E Networks One of First Customers to Launch With Gigya-Enabled Tumblr Sharing

MOUNTAIN VIEW, CA--(Marketwired - Jun 2, 2014) - Gigya, the Connected Consumer Management Suite, and Tumblr have announced a partnership to bring Tumblr's share and follow functionalities to Gigya's Share plugins. Through the partnership, Gigya customers can easily offer Tumblr sharing on their web properties, and add fans through Tumblr's follow button, helping users spread content while boosting referral traffic. A number of Gigya clients, including A+E Networks, will be integrating Tumblr sharing via Gigya's Share Plugins to their web properties

Tumblr offers marketers a unique opportunity to spread their content and products across the media network's more than 350 million unique global visitors through Gigya's Share Plugins, including the Share Bar and Event-based Sharing.

"We're excited to help brands on Tumblr connect more easily with their fans," said TR Newcomb, Head of Business Development at Tumblr.

"Tumblr has really become a mainstay social network and is an important sharing destination with a large and active community," said Patrick Salyer, CEO of Gigya. "Our partnership helps our customers reach broader audiences and spread their content across the web."

Customers interested in implementing Tumblr sharing via Gigya's Share Plugins can go to:

About Gigya:

Gigya's Connected Consumer Management Suite enables the world's largest brands, including the NFL, Verizon and ABC to understand and connect more closely with today's mobile and socially connected consumers. Our technology helps businesses access, consolidate and manage permission-based identity and behavior data, while providing deep customer insights that turn data into action.

Through products like Social Login, Registration-as-a-Service, Consumer Insights, Social Analytics, Social Plugins and Gamification, Gigya provides clients with the rich data, intelligence, and tools needed to reach consumers with the right messages, on the right platforms at the right time. Gigya drives user acquisition and engagement for 700 enterprises and reaches 1.5 billion unique users per month, ensuring that today's businesses stay relevant in the age of the connected consumer.

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Victor White