SEATTLE, WA--(Marketwired - Jun 3, 2014) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today its three-day presentation schedule for the Mercent Thought-Leadership Expo held June 10-13th during the 2014 Internet Retailer Conference & Expo (IRCE) in Chicago's McCormick Place Convention Center.
The Mercent IRCE Executive Forum is a mini-conference that addresses key retail and eCommerce topics influencing the way retail executives manage their business for success. This year's executive forum will provide attendees with expert insights on the latest market opportunities and disruptions in retail eCommerce and digital marketing. Sessions include market-moving retail trends, high-impact technology innovations and retail performance best practices, tips and insights.
Featured in Mercent's double-deck booth #421, sessions will be led by senior executive thought-leaders from Google, eBay, Sears, Microsoft, Newegg, Marketplace Ignition, Hayneedle, OSP Group and Mercent.
The Mercent IRCE Executive Forum conference details are as follows:
Tuesday, June 10
5:00 - 5:30 Google Product Listing Ads: Going from 'Good to Great to Profit'
- Debra Carroll, Director of Paid Search Services, Mercent
5:30 - 6:15 Google Shopping is Trumping Paid Search: Why and What It Means for Retailers Leading the Pack
- Eric Best, Chairman & CEO, Mercent
- Debra Carroll, Director of Paid Search Services, Mercent
Wednesday, June 11
9:45 - 10:30 The New Google Shopping is "Shopping Campaigns": 3 Lessons Learned for Future Retail Growth & Profits
- Eric Best, Chairman & CEO, Mercent
- Nicole Premo, Partner Education Manager, Google
- Debra Carroll, Director of Paid Search Services, Mercent
12:15 - 1:00 Online Retail Marketplaces: Differentiating Your Brand through Intelligent Campaigns, Product SKUs and Merchandising Promos
- Eric Heller, CEO & Founder, Marketplace Ignition
- Tony Chvala, VP & GM, E-Commerce and Advertising, Sears Holdings Corporation
- Jodi Shaw, Director, Business Development, Hayneedle
- Eric Best, Chairman & CEO, Mercent
- Sylvain Bailly, Director, Online Acquisition, OSP Group
1:15 - 2:00 FBA vs Shipped by Newegg: Competing Offers to the Industry Standard
- Paul Connors, Director of Product & Market Strategy, Mercent
- Kunal Thakkar, Senior Vice President of Operations, Newegg
4:45 - 5:30 Ecommerce Industry Outlook for Consumer Electronics & Technology SKUs
- Eric Best, Chairman & CEO, Mercent
- Soren Mills, Chief Marketing Officer, Newegg
5:30 - 6:15 Product Ads Best Practices: In-Depth Insights from Microsoft, Google and eBay
- Eric Best, Chairman & CEO, Mercent
- Jorie Waterman, Head of Performance Channel Delivery, eBay Enterprise
- Supratim Roy Chaudhury, Senior Product Manager, Microsoft
Thursday, June 12
10:00 - 10:30 Google Product Listing Ads: Going from 'Good to Great to Profit'
- Paul Connors, Director of Product & Market Strategy, Mercent
- Soren Godbersen, Product Marketing Manager, Mercent
Mercent optimizes retail product and offer visibility for more than 550 top retail brands selling across a comprehensive set of digital channels. The company's Mercent Retail™ platform creates value and drives profits for major retailers across a full spectrum of eCommerce destinations. In addition, Mercent Retail™ complements product ad placement with deep retail analytics; business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools that allow retail marketers to take action on these insights. Supported digital channels include product ad platforms such as Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Ads Product Ads; social shopping outlets; online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, BingAds).
Attendees interested in attending sessions, meeting panelists or learning more about Mercent's award-winning Mercent Retail™ SaaS platform and product portfolio are invited to visit Booth #421 throughout IRCE 2014. Attendees can also schedule 1x1 meetings with Mercent executives by contacting Mercent Sales at 206.832.3900 or by email at hello@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.
About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, and others, reach and convert online shoppers. Supported purchasing destinations include Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture funded, and based in Seattle, WA. For more information, visit www.mercent.com.
Contact Information:
Mercent PR Contact
Kristine Szarkowitz
Tel: 206-310-5323