American Megatrends Propels Channel Growth With New StorTrends PROFIT Program

Robust Program Offers One of the Highest Protected Margins in the Industry to Allow Partners to Capitalize on the Growing Demand for Cost-Effective Hybrid and Full Flash Storage Solutions

NORCROSS, GA--(Marketwired - Jun 30, 2014) - American Megatrends Inc. (AMI) today announced the launch of the StorTrends PROFIT Program, a comprehensive channel program that gives partners one of the highest protected margins in the industry for StorTrends' All-Flash, Hybrid and Spinning Disk storage solutions. Extending its commitment for StorTrends as a 100% channel-focused company, AMI is launching the StorTrends PROFIT Program to fuel its growing channel ecosystem. The program gives partners innovative marketing programs, IT infrastructure assessment and sales tools, and support access so that they can quickly capitalize on the mounting demand for cost-efficient, hybrid and full flash storage solutions.

The amount of data companies store continues to grow unabated, according to IDC in its biannual Digital Universe Study, that estimates the digital universe could reach 40 zettabytes by 2020, an amount that exceeds previous forecasts by 5 zettabytes, resulting in a 50-fold growth from the beginning of 2010. Managing that growth will require new ways to think about storage, and 2014 will see major developments in such technologies as flash storage, deduplication and compression, to help with the growth. The StorTrends PROFIT Program gives channel partners adaptive storage solutions in all-flash, hybrid and spinning disk SAN and NAS configurations to address the ever-exploding data growth for organizations -- without the pain and cost of overprovisioning costly storage resources.

At the core of the new StorTrends PROFIT Program is the StorTrends iDATA software analytics tool designed to provide an accurate assessment of IT infrastructure performance, capacity and throughput requirements. By measuring all of the necessary components of an IT infrastructure, the StorTrends iDATA tool can assess pain points in an environment before they become disruptive and provide the details needed to make informed storage decisions. StorTrends iDATA runs non-intrusively, in the background of an existing IT environment for seven days. It then produces an analysis output file to generate a report that provides important metrics including capacity utilization (in the form of both active [or hot] and inactive [or cold]), IOPS usage, reads versus writes for volumes, network bandwidth performance, server statistics and application information. The resulting metrics can be used by partners to accurately develop a short and long-term storage strategy, with heightened confidence.

AMI is pairing its StorTrends iDATA tool with a comprehensive set of partner benefits to rapidly enable partner success. The program's benefits include opportunity deal registration and protected margins, onsite sales and technical training, online demos and webinars, dedicated StorTrends sales and technical representatives and aggressive pricing. The program also offers a suite of marketing resources, partner marketing development funds (MDFs), "SPIF" funds and lead generation programs for free qualified leads.

"As the demand for cost-effective, highly efficient storage continues to grow, AMI has responded with all-inclusive storage appliances in all-flash, hybrid and traditional spinning options to address the data requirements for organizations today and for the long haul," said Justin Bagby, director of the StorTrends Division at American Megatrends (AMI). "With the StorTrends PROFIT Program we are further enabling our channel partners with powerful incentives and one of the highest protected margins in the industry to drive their revenue expansion with high performance, high quality storage devices."

Members of the StorTrends PROFIT Program will benefit by delivering one of the most powerful storage solutions on the market, the StorTrends 3500i. Satisfied StorTrends customers include: Lockheed Martin, U.S. Coast Guard, PGA Tour Superstore, University of Maryland, Charlotte Radiology, Binder & Binder, First Option Mortgage, National Fish & Seafood, Global eProcure, Restaurant Technology Inc., and many more. The StorTrends 3500i is the industry's first SSD hybrid and/or all flash storage array to combine SSD Caching, SSD Tiering and Automatically Tuned Volumes (ATV). Combined, these three patented technologies provide extreme performance and optimal capacity to meet the budgetary requirements of even the most demanding organizations.

For Q3 2014, StorTrends PROFIT Program members are offered a $500 SPIF incentive for registering qualified StorTrends 3500i opportunities. In addition to the $500 SPIF, StorTrends PROFIT Program members are also eligible for an additional $500 SPIF for StorTrends 3500i opportunities that are closed within 90 days of opportunity registration. StorTrends SPIF incentives are designed to reward quality StorTrends PROFIT Program members for their dedication to the StorTrends channel centric model.

The StorTrends PROFIT Program has enabled the success of a growing list of channel partners including AC&NC, AR Consulting Group, Mercury Storage, and Prevare.

"We are pleased to be a partner of the StorTrends PROFIT Program," said Gene Levzarovich of Advanced Computer & Network Corporation (AC&NC). "With over 30 years in the IT business and a hugely successful track record, AMI delivers on its promise of flexible hybrid and full-flash storage arrays at industry-leading price points. StorTrends is one of the most channel friendly companies in the business and offers some of the highest margins in the industry along with partner-enabling support services that allow us to expand our market share with new revenue opportunities."

"At AR Consultant Group, we know that optimizing storage efficiency is a top priority for organizations of all sizes," said Stanton Girod, Solutions Architect, AR Consultant Group. "That's why we have joined the StorTrends PROFIT Partner Program. The StorTrends suite of enterprise-class SAN and NAS storage appliances deliver a proven, innovative approach to storage performance and reliability. When paired with their partner-enabling services, AMI is giving us all the tools we need to expand our opportunities with aggressive margins and deal registration we can count on."

"The StorTrends product line delivers an impressive combination of performance, enterprise features and cost efficiency to meet the increasing storage demands of our customers," said John Newton, CEO, Mercury Storage. "We are pleased to join the AMI StorTrends PROFIT Program to benefit from their lucrative margins, protected deal registration and rich support resources -- as we further expand our customer footprint in North America."

"AMI has packed up a very comprehensive program to better enable its partners to capitalize on the growing revenue opportunities in the hybrid and all flash storage market," said Christopher Haight, president, Prevare. "Their channel-friendly program and support along with the innovative, high-performance StorTrends technology, will enable us to help our customers benefit from storage optimization like never before. We are pleased to be an authorized member of the StorTrends PROFIT Program."

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About StorTrends
StorTrends® from American Megatrends is Performance Storage with Proven Value. StorTrends SAN and NAS storage appliances are installed worldwide and trusted by companies and institutions in a wide range of industries including education, energy, finance, state & local government, healthcare, manufacturing, marketing, retail, R&D and many more. StorTrends meets the challenges and demands of today's business environments by offering a wide variety of solutions from all flash storage, hybrid storage to spinning disk solutions. StorTrends is backed by 1,100+ customer installations, 100+ storage patents and nearly 30 years of IT leadership from a company that millions or people trust on a daily basis, American Megatrends, Inc.

StorTrends is a registered trademark of American Megatrends. All other product and company names herein may be trademarks of their respective owners.

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