ArmourLite Watch Company Announces New Isobrite T100 Executive Series Watches at Outdoor Retailer Summer Market 2014 (Booth PV3337)

Outdoor Retailer Summer Market 2014 is August 6 - 9 at the Salt Palace Convention Center in Salt Lake City, Utah


NORTH MIAMI BEACH, Fla., Aug. 6, 2014 (GLOBE NEWSWIRE) -- Where will your watch take you? Climb higher, go further, dive deeper, and see brighter! No more limitations with your watch!

ArmourLite Watch Company is continuing to expand its line of Isobrite T100 tritium illuminated watches. On the first day of Outdoor Retailer Summer Market 2014 in Salt Lake City, Utah, ArmourLite proudly introduces the all-new Isobrite Executive Series. The Executive Series are the first Isobrite watches to offer stainless steel case construction. Until now, Isobrite watches have only been available with polycarbonate case construction.

What really sets the Isobrite line of watches apart from the competition is the use of Swiss T100 tritium illumination, the world's brightest. The T100 tritium markers offer up to four times more brightness than a standard tritium illuminated watch.

The first model to be released as part of the Isobrite Executive Series is ISO701. The watch features ultra tough stainless steel case construction with anti-reflective scratch resistant sapphire crystal. A Swiss-made ETA 2824 automatic mechanical movement powers the watch while Swiss T100 tritium markers provide 20+ years of continuous illumination. For ease of readability in dark conditions, the 12, 3, and 9 are fully illuminated by tritium markers. A unidirectional rotating bezel with a tritium marker is ideal for keeping elapsed time. For the avid diver or outdoorsmen, ISO701 offers 200m of dive-friendly water resistance. The watch comes standard with a stainless steel bracelet.

ISO701 offers the following features:

  • Ultra bright T100 tritium illumination that's up to four times brighter than the leading T25 models
  • The 12, 3, and 9 are fully illuminated by tritium markers
  • Ultra tough stainless steel case construction
  • Swiss-made ETA 2824 automatic mechanical movement
  • Anti-reflective scratch resistant sapphire crystal
  • 200m water resistance rated for diving
  • Unidirectional elapsed-time bezel with a tritium marker
  • Stainless steel bracelet
  • Case Diameter: 49mm
  • Crown: 6.3mm
  • Zippered travel case

The hands, number markers, and bezel on the Isobrite watches feature small, self-luminous tritium-filled vials. This safe and reliable permanent illumination technology allows the user to easily tell the time at a glance, even in the darkest lighting conditions. Tritium illumination is commonly used for the instrument dials in aircraft, compasses and night sights for weapons since it does not require a battery or external power supply and it remains constantly illuminated for 20+ years.

ISO701 will be available for sale in late Fall 2014. Authorized ArmourLite dealers will begin taking pre-orders immediately. The watch will be on display at the ArmourLite Watch Company booth PV3337 inside The Pavilions @ OR.

About ArmourLite Watch Company

ArmourLite Watch Company revolutionized the watch industry as the first manufacturer to combine shatterproof glass construction with Swiss tritium illumination. In 2011, the company introduced the Isobrite watch line, the first to combine ultra bright T100 tritium with ultra lightweight polycarbonate construction. Designed to meet the demanding needs of law enforcement officers, military personnel, first responders and extreme outdoorsmen, ArmourLite and Isobrite watches provide the ultimate synthesis of accuracy, durability, and ease of use in all lighting conditions. For more information, please visit or call 1-888-355-4366.

Where will your watch take you?

Photos accompanying this release are available at:

Isobrite_Executive_Series_ISO701 ISO701_Night

Contact Data