Ready Set Rocket and Interbrand Partner to Launch Innovation Speaker Series: Inaugural Event Explores the Role of Wearables and Shareables

NEW YORK, NY--(Marketwired - Sep 2, 2014) - Ready Set Rocket, an award-winning digital agency, and Interbrand, the world's leading brand consultancy, have partnered to launch an original event series dedicated to the discussion of brand innovation and the customer experience. Key topics will include the future of wearables and connected devices, how to turn data into actionable insights, and the role of creative leadership in driving brand value.

The premier event, in partnership with dd:Collective, "Defining Tomorrow: The Role of Wearables and Shareables," will be held on Thursday, September 4, 2014 at Interbrand's New York office located at 130 Fifth Avenue, from 6-9 p.m. Top brand executives and thought leaders from BioBeats, Cantora,, Fitocracy, Kenneth Cole, LittleBits, Pavlok, ThinkEco and others are among those confirmed to speak alongside innovation experts from Ready Set Rocket and Interbrand. The second event in the series, to be held November 5, 2014 at Baruch College's The William and Anita Newman Vertical Campus Conference Center, will focus on wearables and IoT from an academic and research-driven perspective:

The unique partnership between Ready Set Rocket and Interbrand will allow both agencies to continue their existing collaboration and leverage their joint talents and expertise in this burgeoning arena. The topics of these events will showcase Interbrand's sharp focus on increasing brand value through a closer customer experience coupled with Ready Set Rocket's creative executions and measurement of these customer experiences. 

Through their ongoing partnership, Ready Set Rocket and Interbrand will provide a platform to discuss and debate the critical components necessary to ensure success in consumer adoption and overall brand integration in wearable and IoT initiatives. Attendees will have a chance to glean advances in the innovation space, and gain an understanding of how leading brands are moving forward in integrating these disruptive technologies into their product mix. It is designed to deliver real-time debate and perspective around forward-thinking utilization of products, strategies, and overall adoption of this technology.

"Drawing from our combined experiences, we intend to open our series to fostering adoption and integration of these new technologies across sectors and verticals, and eventually utilizing this knowledge sharing to push for open standards and collaboration in this young, but important field," said Alex Lirtsman, Co-founder and Chief Strategist, Ready Set Rocket.

"Wearables represent an emerging category clouded in both excitement and confusion -- one that intersects considerations of technology, fashion, status and wellness," said Forest Young, Creative Director, Interbrand. "Our panel will look at wearables within a larger historical context -- underlining the hurdles for mainstream adoption. I look forward to lively conversation about the impact of this technology on consumer behavior, as well as our ability to engineer brand experiences that are contextually conscious and emotionally empathetic to the user."

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About Ready Set Rocket
Ready Set Rocket is a digital agency that bridges cutting-edge creative thinking, technological expertise, data analysis and impeccable design execution, leveraging all communication and interaction channels to transform human behavior into consumer action for brands. Ready Set Rocket works with blue chip clients in Fashion/Retail, Media/Entertainment, CPG and other verticals and produces award-winning digital marketing programs developed through the synthesis of data, creativity and technological know-how.

Founded in 2009, Ready Set Rocket's senior team is led by co-founders Aaron Harvey and Alex Lirtsman. Ready Set Rocket is headquartered in New York City. For more information, visit or email

About Interbrand
Founded in 1974, Interbrand ( is the world's leading brand consultancy. With nearly 32 offices in 24 countries, Interbrand's combination of rigorous strategy, analytics, and world-class design enables it to assist clients in creating and managing brand value effectively, across all touchpoints, in all market dynamics. By understanding and anticipating the changing needs and demands of consumers, the firm helps its clients across industries, to drive greater business growth while solving their most pressing business challenges. Interbrand is widely recognized for its annual Best Global Brands report, the definitive guide to the world's most valuable brands, as well as its Best Global Green Brands report, which identifies the gap between customer perception and a brand's performance relative to sustainability. It is also known for having created, a Webby-award winning resource about brand marketing and branding. Interbrand is part of the Omnicom Group Inc. (NYSE: OMC) network of agencies. For more information, please visit us at and follow us on Twitter and Facebook.

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Scott Meaney