Lands' End Unveils New Jeans Collection

Survey Finds Women Would Rather Have a Great Pair of Flattering Jeans Than a Celebrity Hair Stylist

DODGEVILLE, WI--(Marketwired - Sep 2, 2014) - Millions of women will share one simple goal this season: finding a pair of jeans to fit and flatter. In fact, according to a recent survey of more than 500 women conducted by Lands' End (NASDAQ: SHLD), more than half (60 percent) stated they would rather find a perfect fitting, flattering pair of jeans than have their hair done by a celebrity hair stylist or have a personal chef (54 percent).

It's not surprising women would forgo the celebrity stylist and chef to look fantastic in this essential wardrobe staple as the survey found 69 percent of respondents wear jeans anywhere from three to seven days a week. Lands' End understands how essential jeans are to a woman's wardrobe, and that is why they have spent the past two years perfecting the design, style and engineering for an even better fit for the company's newly re-launched Jeans Collection featuring enhanced fits and shapes with refined styling at an exceptional value. The line includes men's, women's and kids' styles.

"We want women to have the most positive, successful jeans shopping experience," said Deborah Moore, senior vice president of women's design. "To achieve this, our design and product development team worked meticulously with denim experts to develop a jeans collection with outstanding fit, design and details. We are confident women will look and feel incredible in any of the jeans from the new collection that are available in exciting new styles, washes, colors and modern prints."

Wild About Washes and Prints
While Lands' End has beautiful classic jeans, the company is also staying on top of the must-have styles this season with an array of washes ranging from a dark rinse to a more casual washed indigo. In fact, 88 percent of survey respondents stated that the wash or color was an essential feature in jeans they would consider purchasing. Speaking of color, Lands' End added Smoke, Muted Moss and even a soft Chalk to the collection. It doesn't stop with color -- prints are on trend this season, and Lands' End has just the right mix in an Indigo Medallion print and Denim Dot print women are just going to love.

Silhouettes and Sizes that Fit and Flatter
It's no secret that women find shopping for jeans a daunting task, in fact, almost eight out of 10 (78 percent) of women surveyed stated they do not think jeans are easy to shop for. When shopping for jeans, 99 percent of respondents said the fit impacts their jeans purchasing decision followed by style (92 percent) and quality (91 percent).

Moore believes finding a great-fitting pair of jeans can help women look and feel incredible. "Identifying the right size and fit should be a top priority when shopping for a figure-flattering pair of jeans," she stated.

Lands' End offers a range of jeans in sizes including Regular (sizes 2-18, inseams 30,32), Petite (sizes 2-18, inseams 26,28), Tall (sizes 2-18, inseams 34,36) and Plus (sizes 14W-26W, inseams 28,30,32) available in three flattering Fit silhouettes for every body -- Fit 1 Low Rise Slim Leg, Fit 2 Mid Rise Straight Leg and Boot Cut and Fit 3 High Rise Straight Leg -- designed with every inch in mind.

It's All in the Details
For women who appreciate special details that help make up the ultimate pair of jeans, Lands' End has it covered. After two years of perfecting the design, the company added details that women will embrace to all of the jeans, including a discreet panel that adds a touch of tummy control, a bit of stretch to allow for a more forgiving fit, shorter front pockets that don't bunch, a contoured rise higher in the back than in the front, with enough curve to combat the dreaded waistband gap and side belt loops sewn to the yoke seam for added strength -- a great feature when pulling up jeans.

Equal to Jeans Twice the Price
More than nine out of ten (95 percent) women surveyed stated that price was a major factor when purchasing new jeans. Lands' End delivers by offering jeans that, after meticulous design, amazing style and an even better fit, start at only $59. A true value for a quality, great-fitting pair of jeans.

About Lands' End
Lands' End® is a classic American lifestyle brand with a passion for quality, legendary service, real value and a simple two-word promise to stand behind everything it sells: Guaranteed. Period.® Lands' End delivers timeless style for Men, Women, Kids and the Home at, 1-800-800-5800, Lands' End Shops at Sears, Lands' End Inlets and around the world. Lands' End is publicly traded and listed on NASDAQ under the trading symbol (LE).

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Michele Casper
Lands' End