Celsius(R) Launches National Fitness Challenge Inspiring Consumers to Live a Healthy Lifestyle

Boca Raton, Florida, UNITED STATES

The Celsius Challenge, which is based on a University of Oklahoma study published in The Journal of the International Society of Sports Nutrition where participants experienced 93% greater fat loss, improved cardio fitness and endurance, a boost in metabolism and burned an additional 100 calories, is giving new participants the chance to see these benefits as well and to win a variety of daily prizes

BOCA RATON, Fla., Sept. 8, 2014 (GLOBE NEWSWIRE) -- Celsius®, the world's first Negative Calorie beverage backed by clinical science, is excited to announce the launch of the national Celsius Challenge to encourage consumers to incorporate a can of Celsius into their everyday daily fitness routine. The goal of the challenge is to have consumers to experience, first-hand, the clinically proven benefits of the pre-workout beverage as well as have the opportunity to win weekly prizes in doing so.

Clinical studies completed at the University of Oklahoma and published in The Journal of International Society of Sports Nutrition reveal that from drinking one can of Celsius, the world's first and only negative calorie drink, 15 minutes before each workout, as well as drinking a can on non-training days, consumers can experience significant results including 93% greater fat loss and increased cardio endurance, compared to those who did training alone. Additionally, drinking Celsius before exercise has been proven in these studies to help burn up to 100 calories and more per serving, boost metabolism, reduce body fat, increase endurance and provide lasting clean energy.

"These results have never been found in the beverage industry before, and it is our goal with this challenge to have consumers maintain a health routine that goes beyond the challenge's end and continue to experience these incredible results of including Celsius in their everyday workout regimen," said Gerry David, President and CEO of Celsius Holdings, Inc. "Upon signing up, participants will receive a series of motivational and informative emails to keep them on track with their wellness goals throughout the challenge and beyond so they can remain dedicated to their healthy lifestyle with Celsius."

Along with informative emails, Celsius also provides a free eBook, Fast Track to Fittest, which includes a strength and cardio training routine for beginners. This eBook will also provide participants with all of the healthy living tips and strategies they need to improve their lifestyle while taking the Celsius Challenge. To help motivate participants, Celsius is also offering the chance for them to win prizes by posting progress pictures on social media channels including Instagram, Facebook or Twitter using the hash tag #CelsiusChallenge. A winner will be chosen weekly for the opportunity to receive Celsius gear and product samples.

Start challenging yourself now! To sign up for the Celsius Challenge, participants can go to www.celsius.com/celsiuschallenge  and can find Celsius online or in a retailer near them.

Celsius is the world's first and only negative calorie drink. Celsius comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is low in sodium.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC:CELH) is a science-based functional beverage company, founded in April 2004 to launch the world's first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius® negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.


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