Credly Announces Integration With MailChimp for Issuing, Marketing and Tracking Digital Badges and Credentials

Integration Helps Recipients Deepen and Promote Their Relationship With Organizations Who Recognize and Honor Their Skills and Achievements

NEW YORK, NY--(Marketwired - September 09, 2014) - Credly, the leader in recognizing achievement with digital badges and credentials, today announced a new integration with MailChimp, which is used by more than 6 million people to design and send email marketing campaigns. Through the new Credly and MailChimp integration, organizations can send and track email messages which include official digital badges certifying and rewarding achievement, skills and participation in activities, programs and events.

Recipients showcase the verified and personalized record of their accomplishments on social and professional networks like LinkedIn, Facebook, Twitter, and Tumblr, and in portfolios, community profiles and other sites where visibility of their achievements lead to new opportunities, while also marketing the brand and programs offered by the issuing organization.

"Earning a digital badge should feel special, like you're being honored at an award ceremony," says Jonathan Finkelstein, founder & CEO of Credly. "We've found that the delightful badge-earning moment is one of the best times to guide your audience to take their next step to deepen their bond with you by showing off their badge on social media, signing up for another program or course you offer, or inviting a colleague or friend to follow their lead. MailChimp emails are not only beautiful, they help drive audiences to action."

The integration provides organizations with valuable and actionable data and insights into how recipients engage with issued badges and credentials. MailChimp and Credly Reports open a new window into the preferences and habits of customers, members and learners, and lead to even better communications that excite and engage audiences.

Thousands of organizations use Credly today to recognize achievement and provide those they serve with professional and social capital that leads to more and better opportunities.

"At Pursuitery, we're building an online space for youth to level up their expertise in areas like digital arts, gaming and programming," said Tara Tiger Brown, Director of Technology at the Connected Learning Alliance, which supports the Pursuitery project. "Earning a digital badge is an exciting moment in our participants' experience, and the new Credly and MailChimp integration lets us communicate new achievements in a way which matches our unique look, feel and style, while encouraging learners to take the next steps in our community."

Organizations are using the Credly integration with MailChimp, to:

  • Send badge notifications using MailChimp email templates to leverage their brand and existing communications strategy
  • Bulk issue badges to members of their MailChimp Lists
  • Schedule badge issuing communications for exactly the right time to maximize engagement
  • Track and analyze their badge campaigns with powerful MailChimp and Credly Reports
  • Award digital credentials compatible with the emerging "Open Badge" standard

Credly for MailChimp is available from the official MailChimp Integrations directory at:

For more information visit:

About Credly
Credly empowers the recognition of lifelong achievement by offering the leading platforms for verifying, sharing and managing digital badges and credentials. Thousands of organizations, including the New York City Department of Education, SUNY, Event Leadership Institute, Kirkpatrick Partners, University of Central Florida, EDUCAUSE, Instructure, Training Magazine, Yale University, the YMCA of Greater New York, Uber, Smithsonian, and the American Alliance of Museums, use Credly to make achievements visible. Visit

Contact Information:

John Walber
800.841.5890 x805