Medicareful Reaches Out to Medicare Beneficiaries in Central & Eastern PA

Harrisburg, Pennsylvania, UNITED STATES

HARRISBURG, PA--(Marketwired - October 09, 2014) - In preparation for the Medicare Annual Enrollment Period ("AEP"), Ritter Insurance Marketing ("Ritter") has launched, a new service that helps eligible Medicare beneficiaries find fitting plans. The website's tagline, "Your Medicare plan is out there. Let's find it together.™," reflects its purpose. Medicare can be complicated and confusing, and seniors are often bombarded with information that can make it even harder to comprehend. Medicareful™ was designed to empower Medicare beneficiaries by guiding them to the types of plans that make sense for them based on their preferences.

Medicareful provides simplified information about the different Medicare plan types, and then helps beneficiaries figure out which one is suited to their needs. It features a unique 10-question survey that asks consumers meaningful questions about their personal insurance preferences and, based on their responses, automatically recommends a particular type of Medicare plan for them. Medicareful also connects beneficiaries to trusted independent insurance agents in their areas who can lead them to appropriate plans.

To increase awareness of Medicareful, Ritter has implemented a multifaceted advertising campaign in multiple counties across Central and Eastern PA, including Berks, Cumberland, Dauphin, Lancaster, Lehigh, and York. Craig Ritter, President of Ritter Insurance Marketing, explained, "To support our Medicareful advertising campaign, we have assembled a team of highly qualified, local independent agents to work one on one with the residents of Central Pennsylvania. Since they understand the local health-care environment, they are able to match a consumer's needs to an insurance plan, which includes doctors, hospitals, and other health-care providers that matter to the Medicare beneficiary."

Ritter's agents are able to meet beneficiaries' diverse needs because they're equipped with a broad portfolio of products. Craig elaborated, "Our agents are able to represent virtually all of the insurance companies that offer Medicare Advantage, Medicare Part D, and Medicare Supplement plans. Because they have access to a variety of different insurance companies' products, they are able to find a plan that meets an individual's needs as opposed to only being able to offer one company's plans."

It's important for nearly all beneficiaries to review their Medicare plans during AEP, which begins on October 15 and continues through December 7. Unless they qualify for a Special Enrollment Period, it's generally their only opportunity to join, change, or leave a Medicare plan until the next AEP. Medicareful and its partnering agents can give consumers much-needed guidance as they face challenging decisions during this crucial time.

Medicareful is a website that helps Medicare beneficiaries discover which type of Medicare plan matches their preferences through an interactive survey. It is supported by local independent insurance agents who have the experience and Medicare products necessary to meet a beneficiary's needs.

Contact Information:

April Ford
800-769-1847, ext. 212