Credly Launches App for Issuing Digital Badges on Salesforce AppExchange, the World's Leading Business Apps Marketplace

New Application Automates the Issuing of Official Digital Badges and Credentials, Enabling Customers, Contacts and Leads to Effortlessly Promote Their Achievements

SAN FRANCISCO, CA--(Marketwired - October 13, 2014) - Dreamforce 2014 - Credly, the leader in recognizing achievement with digital badges and credentials, today announced the availability of a new app, Credly for Salesforce, on Salesforce AppExchange, empowering businesses to connect with customers, partners and employees in a whole new way. The new app enables Salesforce users to certify and reward achievement by issuing official digital badges based on Salesforce data, empowering organizations to build deeper relationships with customers, members, contacts and employees, while extending their brand through social media.

The new Credly for Salesforce app brings the power of the Credly digital credential management platform directly into the Salesforce1 Platform, including the ability to easily create digital badges, issue them to individuals who have earned them and record achievements using customer data collected within Salesforce. Recipients can showcase the official record of their accomplishments by sharing their digital badges on social and professional networks including LinkedIn, Facebook and Twitter and other apps and web services like Pathbrite, WordPress and Google+.

Comments on the News
"Thousands of organizations use Salesforce to manage relationships with their program participants, members, alumni, customers and workforce," said Jonathan Finkelstein, CEO & founder, Credly. "The new Credly for Salesforce app converts data into valuable opportunities to honor skills, progress and contributions while showcasing success stories to a wider audience."

"Companies are looking to transform the way they connect with customers, partners and employees to thrive in today's connected world," said Ron Huddleston, senior vice president, global AppExchange & partner program, "By leveraging the power of the Salesforce1 Platform, Credly provides customers with the proven social, mobile and connected cloud technologies to accelerate business success."

By interacting with organizations -- through participation in events, seminars, classes, programs or other activities that are recorded as part of a customer's Salesforce record -- individuals demonstrate skills, knowledge and relationships that are important to their professional and personal identity. Digital badges meet the need of acknowledging this involvement in a personalized and public way, without the cost, time and resources needed to generate paper certificates. The evidence supporting digital credentials, which is maintained with the digital badge, lends important insight into the effort required to earn each achievement.

Features include:

  • Digital badges are personalized and officially verified by the issuing organization.
  • Organizations track and analyze where people share issued badges through detailed Credly reports.
  • Individuals earn digital badges automatically as the data in their Salesforce record matches the criteria and thresholds set for any achievement.
  • Badges shared on social media and professional networks redirect to the issuer's website, helping attract new leads, customers, or program participants while putting the organization's brand credibility behind each badge.
  • Credly badges are compatible with the "Open Badges" standard.

Built on the Salesforce1 Platform, the social, mobile and cloud customer platform built to transform sales, service and marketing, Credly is currently available on the AppExchange at

Salesforce, Salesforce1 and others are trademarks of, inc.

About Credly
Credly empowers the recognition of lifelong achievement by offering the leading platforms for verifying, sharing and managing digital badges and credentials. Thousands of organizations, including the New York City Department of Education, SUNY, Event Leadership Institute, Kirkpatrick Partners, Yardstick, University of Central Florida, EDUCAUSE, Instructure, Training Magazine, Yale University, the YMCA of Greater New York, Uber, Smithsonian, and the American Alliance of Museums, use Credly to make achievements visible. Visit

About Salesforce AppExchange
Salesforce AppExchange is the world's leading enterprise apps marketplace that empowers companies to sell, service, market and engage for the Internet of Customers. With more than 2,200 partner apps and more than 2.4 million customer installs, it is the most comprehensive source of social, mobile and connected cloud apps for business.

Contact Information:

John Walber
800.840.5890 x805