Jaybird Reign rollout set for October 26th

SALT LAKE CITY, Oct. 13, 2014 (GLOBE NEWSWIRE) -- Premium lifestyle brand Jaybird has locked in October 26th for the release of its much anticipated advanced activity tracker, Reign. Reign is equipped to perform a daily Heart Rate Variability (HRV) test for its wearer. The test is 99% accurate to an EKG, and is used to determine the user's "Go-Score," a numeric value out of 100 representing the body's readiness for activity. The Go-Score is used in conjunction with the user's activity history to create a personalized daily activity goal. Users seeking inspiration to be more active can view suggestions on how to fulfill their daily goal in the Jaybird Reign app. Reign's small electronics footprint is housed in a self-contained and fully waterproof Pod, and is among an elite handful of activity trackers capable of automatically tracking swimming in addition to more standard activities including walking, running, cycling, and sports. All data is transmitted via low energy Bluetooth to a proprietary app on the users' iOS or Android device, which tracks steps, calories burned, duration, and intensity of all activities. Reign is also capable of automatically tracking sleep and giving users a recommended sleep goal based on their recent sleep history. The device's battery lasts 5 plus days on a single charge, and can be fully charged in approximately two hours. Reign's pod can be housed in the user's choice of multiple styles, sizes, and colors of band. Each box comes with a stylish Premium Band made of soft-touch silicone and brushed metal with an interchangeable lower band in multiple sizes (either size 1, 2, and 3, or 3, 4, and 5 depending on the box purchased), two seamless silicone Sports Bands (either small and medium or large and extra large depending on the box), and a Biking Ankle Strap. Bands are currently available in black, white, and Jaybird's signature Charge Green. The Jaybird Reign app will be available on Apple's iTunes App Store at launch, and in the Google Play Android Market in December. Reign will be available on JaybirdSport.com and in Best Buy stores across the US on October 26th, and in other retailers thereafter. Reign will retail at $199 USD.

About Jaybird

Established in 2006, Jaybird is an active lifestyle consumer electronics brand based in Salt Lake City, Utah. Jaybird makes premium market leading sports tech products to inspire people to be active and empower them to improve their lives. Jaybird has so far been known primarily for its innovations in the Bluetooth headphone market. Jaybird is one of the fastest growing private companies in the world, ranked in the Inc. 5000 three times running (currently 392nd nationally, 13th in Utah), and the third top premium headphone brand in the US behind only Beats (Apple) and Bose. For more information, please visit www.jaybirdsport.com andwww.jaybirdreign.com


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