Celsius(R) Partners With National Association for Fitness Certification (NAFC)

NAFC's 27,000 Fitness Trainers to Serve as National Celsius(R) Brand Ambassadors to Expand Consumer Awareness Across the Fitness and Health Industry

Boca Raton, Florida, UNITED STATES

BOCA RATON, Fla., Oct. 14, 2014 (GLOBE NEWSWIRE) -- Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius®, the world's first Negative Calorie beverage backed by clinical science, is excited to announce its partnership agreement with the National Association for Fitness Certification (NAFC). Through the agreement, certified NAFC fitness trainers will serve as brand ambassadors throughout the country in support of Celsius' continued brand mission of sharing the scientifically-backed positive results of incorporating Celsius products into individuals' healthy lifestyles.

"With 27,000 active fitness trainers within their community, our partnership with the NAFC poses a unique opportunity for Celsius to be shared with health experts and their clientele. This agreement will prove to contribute outstanding support to our brand mission of sharing Celsius' clinically-backed benefits on the health of our consumers," stated Gerry David, CEO of Celsius Holdings. "Providing multiple certifications within the field as well as creating a community between trainers has lead NAFC to become one of the most renowned organizations in fitness, giving Celsius the opportunity to vastly expand consumer awareness across the fitness and health industry."

NAFC trainers join the Celsius roster of health-conscious and active ambassadors ranging from professional athletes to weekend warriors. Established by a forward-thinking group of fitness professionals in fields ranging from Exercise Physiology to Adaptive Physical Education to Professional Coaching, the NAFC has been recognized as the most rapidly-expanding certifying organization in the industry. Combining demanding standards and practical application of scientific principles, the NAFC offers a hands-on practical experience to cover the science behind training, motivation, diet and nutrition.

"The mission behind the NAFC is to encourage trainers and their clients to lead healthy and fit lifestyles with the support of a community behind them. This is a mission that is closely aligned with the goals of the Celsius brand, making this an evergreen partnership agreement," said Mike Leboss Executive Director of the NAFC. "Understanding the benefits of the functional beverage, I anticipate that through this agreement, Celsius will become the go-to fitness drink for up-and-coming, as well as established, fitness professionals who want their clients to get the most out of their exercise training."

Celsius is the world's first and only negative calorie drink. Backed by multiple clinical studies, drinking Celsius before exercise has been proven to help burn up to 100 calories and more per serving, boost metabolism, reduce body fat, increase endurance and provides lasting clean energy. It comes in five delicious flavors, carbonated and non-carbonated, and also in powder stick packets that can be mixed with water. Celsius contains no sugar, no high fructose corn syrup, no aspartame, no artificial preservatives, flavors, or colors, and is low in sodium.

About Celsius Holdings, Inc.

Celsius Holdings Inc. (OTC:CELH) is a science-based functional beverage company, founded in April 2004 to launch the world's first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius® negative calorie beverage is unique worldwide and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.

Forward-Looking Statements

This press release may contain statements that are not historical facts and are considered forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements contain projections of Celsius Holdings' future results of operations and/or financial position, or state other forward-looking information. In some cases you can identify these statements by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," "would," or similar words. You should not rely on forward-looking statements since Celsius Holdings' actual results may differ materially from those indicated by forward-looking statements as a result of a number of important factors. These factors include, but are not limited to: general economic and business conditions; our business strategy for expanding our presence in our industry; anticipated trends in our financial condition and results of operation; the impact of competition and technology change; existing and future regulations affecting our business; and other risks and uncertainties discussed in the reports Celsius Holdings has filed previously with the Securities and Exchange Commission. Celsius Holdings does not intend to and undertakes no duty to update the information contained in this press release.



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