KBM Group Executives Lead Compelling Discussions about Data-Driven, One-to-one Customer Engagement at DMA2014

Richardson, Texas, UNITED STATES

Richardson, TX, Oct. 23, 2014 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based customer engagement, is leading discussions at the Direct Marketing Association's annual global conference, DMA2014, in San Diego, Oct. 25-30. KBM Group executives will tackle the conference theme, "Igniting Customer Engagement in three thought-provoking sessions that address how major brands achieve personalized, relevant consumer engagement:

The Evolution of Engagement: The Modern Reality of One-to-One.  Gary S. Laben, KBM Group CEO and President of Wunderman Data & Insights, will help kick-off Monday morning's keynote session by leading a discussion with Ian DiTullio, Director of Loyalty Marketing at Air Canada and Francois Orhan, Head of Global CRM at Shell. Monday, Oct. 27, 8:45 - 10:15 a.m.

Connecting Big Analytics with Big Data Equals Big Rewards. Caroline Worboys, KBM Group's Senior Vice President, Customer Insights, will share how an end-to-end analytics framework can reveal nuances in customer insights for highly relevant interactions. Monday, Oct. 27, 3 - 4:30 p.m.

Brand Direct: Marketing's Grudge Match.  Lindsay Resnick, CMO of KBM Group Health Services, leads a panel on bridging the gap between brand and direct response marketing.  Panelists include Kirsten Stimmel, Senior Digital Manager, Coca-Cola; Leslie Smithers, Targeted Marketing, United Airlines, and Patrick Blair, CMO, Wellpoint.  Tuesday, October 28, 4:15 - 5 p.m.

About KBM Group

KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group's world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI. The company offers a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. The company has 36 offices in 22 countries serving global, enterprise and B2B2C-focused companies. KBM Group's parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.


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