Talking Rain Deploys Symphony EYC Assortment and Space Planning

Enables Fast-Growing Non-Alcoholic Brand to Advise Retailers With Insights About Right Mix and Placement Of Products

PARIS, FRANCE--(Marketwired - Dec 9, 2014) -  Symphony EYC, the leading provider of software and services for retailers, wholesalers and manufacturers, today announced that Talking Rain, the fastest-growing non-alcoholic beverage brand in the country, has deployed Symphony EYC Assortment and Space Planning. With Symphony EYC's training and implementation assistance, Talking Rain was able to go live with its new system in less than six months.

Available as part of Symphony EYC's industry-leading G.O.L.D. solution suite, Assortment and Space Planning enable the Talking Rain category management, marketing and sales teams to provide its retailers with insights around how to best assort and merchandise the emerging enhanced water category. The integrated platform for complete category to space optimization includes:

  • Company, cluster or store level assortments,
  • Robust analytics and reporting,
  • Balance inventory and assortment to maximize sales,
  • Accurate forecasts based on trends and insights,
  • Rapid deployment.

"Our ultimate strategy is to be a trusted advisor providing insight to the retailer about the right product mix and placement of products. In order to achieve this we needed a tool that drove easy-to-understand, fact-based decisions, had a rapid implementation and would integrate to a space planning solution," said Shawn Fox, Category Manager, Talking Rain. "After a lengthy search, we selected Symphony EYC's Space Planning and Assortment Manager since they provided the functionality we needed, but also offered rapid deployment and data management services to consolidate and cleanse our category management data."

"Symphony EYC worked closely with Talking Rain to deliver a solution that would help them better manage existing retailers and support their business as they add on new retail accounts," said Bob Ferraro, vice president assortment and space optimization solutions, Symphony EYC. "We collaborated with Talking Rain on implementation and training so that they could quickly get up to speed and keep ahead of their rapidly growing product demand."

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About Talking Rain

Talking Rain, founded in 1987, attributes the company's growth to an increased focus on its Sparkling ICE flavored water brand. The brand received recognition in Beverage World's "Breakout Brand" in 2013 and was named Beverage Forum's "Company of the Year". Most recently was also recognized as their "2014 Liquid Refreshment Company of the Year." 

Sparkling ICE has made a great tasting, refreshing, zero-calorie beverage Perfectly Possible™. Combining naturally flavored mountain spring water, fruit juice, vitamins and antioxidants, Sparkling ICE offers a bold, flavored, lightly-carbonated beverage that appeals to all age groups. Available in eleven refreshing flavors and as well as Sparkling ICE Lemonades®.

About Symphony EYC

Symphony EYC is a strategic partner to more than 1000 retailers, manufacturers and wholesalers worldwide, offering sophisticated customer analysis services and the industry-leading G.O.L.D. unified software platform. The breadth of Symphony EYC solutions and services optimize profitability by delivering highly targeted product assortments across all channels supported by reliable and responsive retail operations and supply chain execution. Symphony EYC customers include 15 of the world's 30 largest retailers, thousands of retail brands, and hundreds of national and regional chains. More at and follow us on twitter @SymphonyEYC.

Contact Information:

Press Contact:
Joan Geoghegan