GUELPH, Ontario, Dec. 12, 2014 (GLOBE NEWSWIRE) -- LifeLearn, a company devoted to mobilizing knowledge in the animal health industry, today unveiled its new branding through a redesigned logo, website, and tagline: Knowledge Unbound.
The rebrand brings together LifeLearn's core strength of creating and activating knowledge through technology, while also bringing its three pillars of business to the forefront: Innovation, Practice Solutions, and Corporate Solutions.
"For twenty years, LifeLearn has been committed to enhancing the veterinary community with educational and communication tools. Though we've evolved dramatically in our capabilities and scope of products, our branding has remained close to our roots," said James Carroll, president and CEO of LifeLearn. "This rebrand more accurately reflects our evolution and unifies our value proposition across the wide spectrum of clients we serve, ranging from single doctor veterinary practices to large animal health corporations."
LifeLearn continues to push boundaries through new partnerships and a desire to bring emerging technologies into the animal health space. "Our brand is more than a logo, website, and tagline. It's what inspires and motivates us, it's what we stand for, and it's how we do business," said Mark Stephenson, chief corporate development officer and chief veterinarian. "Our brand embodies our passion for unleashing the potential of knowledge through technology, turning knowledge into action and moving the animal health industry forward."
"We assembled the brightest minds from every area of LifeLearn in this endeavor," said Carroll. "By incorporating team members from each of the operational areas of the organization, we've fostered a unified culture that is both committed to our mission and clear in our purpose. Not only does LifeLearn produce some of the most innovative solutions in the market, but we do so with the ultimate customer experience in mind."
Under the new branding, LifeLearn retains its signature color green as a symbol of its roots and continued growth, but its primary color is now blue, a symbol of confidence, intelligence, and trust. For LifeLearn, this blue represents innovation and its core connection to knowledge. Orange has been added to the new logo, a positive and energetic color, to represent action.
The three-tiered E not only incorporates LifeLearn's core pillars of business, but it also visually represents how LifeLearn serves as a catalyst to elevate the animal health industry with actionable knowledge – to move forward, upward, and through to deep understanding in action.
Visit www.lifelearn.com to see LifeLearn's new branding in action. You can also connect with LifeLearn on Facebook, Twitter, and LinkedIn.
ABOUT LIFELEARN:
Founded in 1994, LifeLearn offers knowledge mobilization solutions for the animal health industry, empowering practices and organizations to reach beyond traditional boundaries to turn knowledge into action.
Driven by a highly specialized team of biomedical communicators, veterinarians, programmers, and designers, LifeLearn delivers written and visual content that inspires. LifeLearn creates content with insight, accuracy, and the latest technology, and activates it through LifeLearn websites, client education tools, and interactive digital applications that enhance use. With over 20 years in the animal health industry, LifeLearn also offers information and advice, with a specialty around emerging technologies and innovation.
For more information about LifeLearn, visit www.lifelearn.com.