G3 Communications Announces Launch Of Marketing ID: New Digital Publication Targeting Data-Driven Marketers

Hasbrouck Heights, New Jersey, UNITED STATES

Hasbrouck Heights, NJ, Dec. 22, 2014 (GLOBE NEWSWIRE) -- G3 Communications has announced the launch of Marketing ID (Insights + Data). The digital publication is a new voice for the next generation of data-driven marketers, who are now leading their organizations with actionable intelligence from customer interactions across multiple channels. Published monthly, the online publication will cover the trends, tools and techniques that are enabling today's marketing executives to increase campaign effectiveness and beat the competition to new opportunities. 

Already an established source in the world of marketing trends, G3's flagship online publications include Demand Gen Report, Retail TouchPoints and Channel Marketer Report. "Readers from all of our publications-- in both B2B and B2C marketing-- have expressed a huge interest in analytics and new approaches to gathering intelligence from their campaigns and data," said Andrew Gaffney, President of G3 Communications.

A recent report from MarketsandMarkets forecast the global Marketing Analytics Software Market to grow from $1.20 billion in 2014 to $2.10 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 11.84%. Key drivers of this growth, the report noted, were:

  • the increasing use of social media channels, 
  • the exact need for ROI of marketing efforts, and 
  • the need for better understanding customer behaviors.

The inaugural edition of Marketing ID launched in late November, featuring an interview with Lisa Arthur, author of "Big Data Marketing," a feature article on Social ROI Metrics, and a trend report on how B2B marketers measure campaign influence. The circulation for the launch publication was 15,000 executives in roles such as marketing operations, marketing analytics and customer insights. 

Specific departments Marketing ID plans to cover include:

  • Channel Watch
  • Buyer Insights
  • Campaign Measurement
  • Social Reporting
  • Data Strategies
  • Sales Pipeline Analytics
  • Predictive Paths

In 2015, Marketing ID will be posting new content on a daily basis and executives can also subscribe to a monthly newsletter highlighting trends in the space. 

About G3 Communications

G3 Communications is a digital media firm specializing in B2B marketing, with an expertise in publishing content across both traditional and emerging channels. Based in Hasbrouck Heights, NJ, G3 Communications has been named to the Inc. 5000 list of fastest growing private companies for both 2013 and 2014.