Learning Express Toys Selects FreedomPay Commerce Platform to Advance Growth Initiatives

FreedomPay to deliver industry leading PCI-Validated security and Cloud based in-store value added services

BOSTON, Jan. 7, 2015 (GLOBE NEWSWIRE) -- Learning Express Toys, the nation's leading franchisor of educational toy stores, is implementing the FreedomPay® Commerce Platform™ across more than 125 of its stores. FreedomPay leverages a Cloud-based PaaS commerce platform.

Learning Express Toys sets itself apart from the "big-box" toy stores with unique toys, gifts, and exclusive products—all of which inspire imagination, creativity, and intellectual and physical development. Free gift wrapping, complimentary personalization, and an exceptional "birthday box" gift registry are a few of the customized services that every location offers.

The Cloud-based FreedomPay Commerce Platform augments the successful business model of LE Toys and places them at the forefront of technology innovation. The franchise is deploying FreedomPay's industry leading PCI-Validated Point-to-Point Encryption (P2PE) security solution, as well as the advanced merchant processing gateway. FreedomPay's Cloud-based Platform-as-a-Service delivers on-demand access to applications and services anytime, anywhere including: incentives, loyalty and enterprise security solutions.

The FreedomPay Commerce Platform is the first PCI-Validated P2PE solution for merchants available on Microsoft Azure. FreedomPay's solution allows merchants to accept all EMV, NFC, and traditional payment methods within a PCI-Validated P2PE security wrapper, and leverages the Azure cloud and integration across devices to power real-time interaction and personalization at checkout.
The solution adheres to the rigorous P2PE certification requirements of the PCI Security Standards Council, approved to remove the merchant's POS and network completely out of scope for PCI DSS compliance.

About Learning Express Toys

Providing an extraordinary shopping experience, Learning Express Toys is best known for its knowledgeable and playful sales staff and its unique product mix (birth – age 14). Believing that everyone who walks through the doors should be WOWED, Learning Express Toys focuses on the customer experience. A birthday gift registry, free gift wrapping, free personalization, civic fundraising and regularly scheduled children's events contribute to the exceptional customer service and energetic atmosphere. To learn more about Learning Express Toys, franchise opportunities, or to find a store near you, visit our website.

About FreedomPay

The FreedomPay Commerce Platform is the engine inside the world's expanding and interconnected ecosystem of commerce. With broad integrations across point-of-sale devices, payment processors and financial institutions, FreedomPay connects purchase activity with enterprise data in real-time to enable more successful customer interactions. Validated by the PCI Security Standards council for Point-to-Point Encryption (P2PE), the FreedomPay Commerce Platform securely processes transaction data for global leaders in the retail, hospitality, healthcare, education and financial services sectors. With innovative and expansive technologies built for real-time commerce, FreedomPay positions any organization for the future of commerce and customer interaction.


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