American Airlines Center Announces Partnership With to Enable Credit Card Payment Capability at All Parking Lots

Moving Forward, Parking for Your Favorite Sports Game or Concert Just Got Easier

DALLAS, March 4, 2015 (GLOBE NEWSWIRE) -- American Airlines Center, the premier event center ranked #4 in the U.S. and #9 in the world by Venues Today in 2014, is proud to announce their partnership with to rollout their new mobile point-of-sale program: "PRIME" by Always on the cutting edge of technology integration, American Airlines Center recognized the intrinsic value of's software and hardware solution that enables their attendants to not only validate all pre-purchased parking and season ticket holders' passes via Ticketmaster, but, more importantly, accept all major credit cards in all their parking lots.

This functionality is accomplished from a handheld unit slightly larger than a pack of cards.

Craig Courson, Executive Vice President and CFO at American Airlines Center, stated that he "…look[s] forward to exploring other vertical marketing opportunities that's platform supports in an effort to maximize the system and our revenue potential. I have no doubt that will continue to deliver."

What patrons of American Airlines Center may be aware of is that this new technology has been in effect since January 5th of this year. Mr. Courson and his colleagues wasted no time in implementing PRIME, going through the transition and training process in the middle of the Stars' and Mavericks' seasons. Speaking on's process, Courson stated, "They have gone above and beyond to make this a seamless and enjoyable experience."

American Airlines Center is excited to notify their attendees that from now on, their lots will be accepting credit cards.

It comes as no surprise that American Airlines Center and, a Dallas-based technology company and Ticketmaster Certified Partner, will be responsible for turning what traditionally was an analog and antiquated process into a speedy digital exchange. This is parking for the 21st century, and American Airlines Center patrons will have front row seats for everything that it entails; from brand new parking garages, less time in traffic and lines, and new apps created specifically for American Airlines Center.

About American Airlines Center

Designed by architectural wizard David M. Schwarz and Dallas based HKS, Inc., American Airlines Center is considered one of the nation's top arenas. Since opening its doors in 2001, American Airlines Center has been setting the precedent for sporting and live entertainment events. Bringing in a wide variety of big-name shows as well as being home of both the Dallas Mavericks and Dallas Stars, American Airlines Center consistently displays its unique versatility. In 2014, Venue's Today Magazine named American Airlines Center the 4th busiest arena in the U.S. and the 9th busiest in the world.

For media inquiries, please contact:
Melissa Mezger Koehler
Director of Marketing

About is a Dallas, Texas based technology company servicing the global parking industry vertical market.'s mobile Point-of-Sale product, branded as "PRIME", enables the acceptance of credit cards and bar code validation in situ, real-time monitoring and reporting of all parking related operational functions.'s SaaS and associated hardware allows planning and reporting of parking revenue, supports dynamic pricing, inventory availability and control, attendant assignments, and provides native apps for event center's parking operations. A certified partner of Ticketmaster allow validation of Ticketmaster's unique bar codes. Founded by Dallas' parking industry veteran, George Baker, has effectively fast-tracked traditional parking operations into the digital age.

For media inquiries, please contact:
Courtney Dreiling
Executive Communications
Office: 877.417.7768
Cell: 214.636.3397