Retail TouchPoints Honors 13 Retailers For Inaugural Social Media Maven Awards

First Time Awards Honor Brands and Retailers Utilizing Social Media In Innovative Ways

Hasbrouck Heights, New Jersey, UNITED STATES


Hasbrouck Heights, NJ, April 1, 2015 (GLOBE NEWSWIRE) -- Retail TouchPoints (RTP), the go-to source for the latest customer engagement research, reports and best practices, has released its inaugural Social Media Maven Awards


For the first time, RTP is honoring brands and retailers that are using social media in innovative ways to improve their engagement, service and selling strategies. Winners were selected based on one or more of the following criteria:

  • Overall social strategy;
  • Best use of up-and-coming social channels;
  • A specific social campaign;
  • The role of social in an omnichannel campaign;
  • Social customer service strategies;
  • The ability to identify and leverage social advocates; and
  • Use of social analytics.



Winners of the 2015 Social Media Maven Awards include both large, national retailers and smaller brands and startups. Award recipients also vary in their product and service offerings, from accessories to apparel, cosmetics and office supplies.

This year's winners include (in alphabetical order):

  • Adore Me
  • Belk
  • Claire's 
  • DollarDays
  • Jamba Juice
  • Kohl's
  • Lilly Pulitzer
  • Lorna Jane
  • Marc Jacobs
  • Saddleback Leather Co. 
  • Softlips Lip Balm
  • Staples
  • Yes Sir 


Click here to access a complimentary copy of the awards report. 



About Retail TouchPoints

Retail TouchPoints is an online publishing network for retail executives, with content focused on optimizing the customer experience across all channels. The Retail TouchPoints network is comprised of a weekly newsletter, category-specific blogs, special reports, web seminars, exclusive benchmark research, and a content-rich web site featuring daily news updates and multi-media interviews at www.retailtouchpoints.com. The Retail TouchPoints team also interacts with social media communities via Facebook, Twitter and LinkedIn.



        

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