SCOTTSDALE, AZ--(Marketwired - April 08, 2015) - TrueShip's (http://www.trueship.com) newest white paper digs deep into the facets of online retail returns, what causes them and why automation might just be the saving grace for the e-tailing industry as a whole when approaching the topic of reverse logistics.
Only just recently have e-tailers been able to evolve past the mantra that online product returns were a cost that they had to absorb. In lieu of a number of recent studies revealing that when handled appropriately and automated, online retail returns can actually be a profit inducer, the tide is turning in favor of both the consumer and the e-tailer.
New studies about online retail returns have revealed that they are not the setback for retailers that they once were. In fact, it's quite the contrary. When properly managed, returns can actually improve the bottom line, attract new customers, boost loyalty and retention and increase consumer spending dramatically over a 24-month span.
The new white paper by TrueShip helps e-tailers understand why automation is the key to appealing to consumers and protecting their bottom line. The white paper covers topics that include:
- Improving consumer confidence with an easy returns process.
- Understanding that most consumers read the returns policy, and why.
- How a bad returns policy is a key contributor to shopping cart abandonment.
- Why consumers want free return shipping.
- How automation of the process improves loyalty and conversion rate.
The white paper on automation of the returns process can be found here: http://www.trueship.com/articles/how-your-online-returns-policy-is-viewed-by-shoppers-why-automation-is-the-key.
A detailed assortment of related ecommerce guides can also be found at TrueShip's website at: http://www.trueship.com/blog.
"No longer do e-tailers and consumers have to fight the battle on who's going to offer the best return policy, because it's in the best interest of both parties for this process to be automated and hassle-free," explained Michael Lazar, Director of Online Marketing at TrueShip. "The goal of this new white paper is to explain the correlation of this process to the consumer and the e-tailer, while demonstrating how a convenient online retail returns policy can be beneficial to both."
TrueShip is the maker of ReadyReturns online retail returns software. (http://www.trueship.com/online-retail-returns), a plug-and-play, automated returns processing and management system that drops into almost any website in minutes. New users can get a 30-day complimentary trial to test drive the software for themselves.
Learn more by visiting TrueShip online at: http://www.trueship.com.
About TrueShip
#ShipSmarter - TrueShip is the original architect of multi-carrier (FedEx, UPS and USPS) ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.
About ReadyReturns
#ReturnsHappen -- ReadyReturns is a customer-facing, self-service online product returns software solution. It integrates into virtually website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.
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Contact Information:
Press Contact
Director of Online Marketing
Michael Lazar
Tel: (877) 818-7447 ext: 5007
Email: mike@trueship.com