National TEAMUp2Win! Program Rewards Responsible Fans With Trips to NCAA Women's and Men's Final Four

Alexandria, Virginia, UNITED STATES

Alexandria, VA, April 10, 2015 (GLOBE NEWSWIRE) -- TEAM Coalition (Techniques for Effective Alcohol Management) celebrated both the NCAA® Women's and Men's Final Four® with the seventh year of the organization's drunk driving prevention initiative, TEAMUp2Win!® TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. This national program capitalized on the excitement of the 2015 NCAA Men's and Women's Final Four® and encouraged fans to celebrate responsibly.

To participate in TEAMUp2Win!, individuals made the "Responsibility Has Its Rewards" pledge to:

  • Never drive drunk
  • Always have a designated driver
  • Never provide alcohol to anyone under 21 years of age
  • Always buckle up every trip every time

A record 7,231 fans across the country made the pledge. Each had a chance to win one of two grand prizes, a trip for two to the 2015 NCAA Men's Final Four or a trip for two to the 2015 NCAA Women's Final Four, provided courtesy of the NCAA. The Men's Final Four prize winner was Robert Ciucci. He traveled from Mechanicsville, VA to Indianapolis and received two tickets to the 2015 NCAA Men's Final Four games on Saturday April 4 and received two tickets to the championship game on Monday, April 6 at Lucas Oil Stadium.

The Women's Final Four prize winner was Kendra Dowen. She traveled from Tallahassee, FL to Tampa and received two tickets to the 2015 NCAA Women's Final Four games on Sunday, April 5 and received two tickets to the championship game on Tuesday, April 7 at Amalie Arena.

TEAM Coalition was also an on-site partner with the NCAA for the Men's Final Four in Indianapolis, IN as well as the Women's Final Four in Tampa, FL. 2,763 fans made the pledge to be responsible at the three-day, outdoor March Madness Music Festival at White River State Park and the four-day indoor Fan Fest presented by Capital One at the Indiana Convention Center. 1,324 fans made the same pledge to never drive drunk and always have a designated driver at the Tourney Town™ presented by Capital One in Amalie Arena. Every fan who made the pledge received souvenir photo after autographing the responsibility wall displaying the school colors and mascots of the Final Four competitors. TEAM Coalition will send the winning schools - Duke University for the men and the University of Connecticut for the women -the responsibility walls to celebrate their impressive victories and demonstrate an overwhelming NCAA fan commitment to responsibility.

TEAM Coalition executive director, Jill Pepper, said, "TEAMUp2Win! reaches fans beyond the basketball arena, reminding them to celebrate NCAA® March Madness® responsibly." Mary Wilfert, associate director of NCAA Sport Science Institute said, "As a member of TEAM Coalition, the NCAA is very excited to partner with the TEAMUp2Win! promotion, and to encourage fans of NCAA March Madness to make their responsibility pledges so that all basketball fans can safely enjoy the games!" Visit for more information. Participants must be 21 years of age or older.

[NCAA, Final Four, and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.]


Photos accompanying this release are available at:

TEAMUp2Win! Grand Prize Winner at the 2015 Men's Final Four TEAMUp2Win! Grand Prize Winner at the 2015 Women's Final Four

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