Convince & Convert! Four Things Your Online Retail Returns Policy Should Be Doing Revealed in TrueShip's Newest Guide

Scottsdale, Arizona, UNITED STATES

SCOTTSDALE, AZ--(Marketwired - April 14, 2015) - TrueShip's ( has just released a new guide designed to help e-retailers create a more ideal online retail returns policy. The guide entails the four most important elements of the return policy, in the eyes of the consumer, so that e-retailers can gain more insight on what shoppers are looking for in an online retail returns policy.

Recent studies about online retail returns have found that a majority of the shoppers take the time to read the return policy. What's more, a large percentage of shoppers' buying decisions are influenced by said policy. Conducive and contributing elements include things like the cost of return shipping, associated restocking fees, length of time from purchase that shoppers are able to return products, and even the convenience of returning an item that they've purchased via the existing returns management system.

In the newest guide on online retail returns by TrueShip, the following points are covered:

  • Assuring that there's communication to the customer about the return policy.
  • Making the return policy convenient for shoppers.
  • Designing a return policy with a price point in mind that doesn't contribute to shopping cart abandonment.
  • The importance of offering flexibility in an online retail return policy.
  • Infographic on the "Consumer Mindset with Online Shopping."

TrueShip's newest guide can be found by visiting this web address at:

A detailed assortment of related ecommerce guides can also be found at TrueShip's website at:

"Your online retail returns policy is a critical element in your sales strategy," explained Michael Lazar, Director of Online Marketing at TrueShip. "But a lot of e-retailers are unaware of just how much a factor this policy can be. In this new guide, businesses can learn how to create a more efficient returns model that helps them encourage confidence in consumers to realize lasting profit windfalls via improved retention and loyalty; something that can allow them to reduce shopping cart abandonment rates across the board."

TrueShip makes an automated online retail returns system called ReadyReturns ( It drops into almost any website with no coding, allowing e-retailers to accept, process and track automated returns. Consumers are able to generate return shipping labels by filling out a short form online. After the package has been sent back, ReadyReturns provides e-retailers with a variety of returns-related analytics and reporting.

New users can get a 30-day complimentary trial to test drive the software for themselves.

Learn more by visiting TrueShip online at:

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multicarrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, self-service online product returns software solution. It integrates into virtually website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

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Contact Information:

Press Contact

Director of Online Marketing
Michael Lazar
Tel: (877) 818-7447 ext: 5007