NEW YORK, April 15, 2015 (GLOBE NEWSWIRE) -- MobiSave LLC, an intelligent mobile marketing system connecting consumer packaged goods brands directly to consumers, today announced that Erin Sergeant has joined the company as Vice President of Sales for the Midwest. Sergeant will be based in Chicago.
Sergeant joins MobiSave with over 10 years of business experience at News America Marketing, one of the nation's leading marketing services organizations. Over a short period of time, Sergeant generated over $3MM in new business from major manufacturers including Clorox, Del Monte, Big Heart Pet Company, Blue Diamond and Schiff Nutrition. Her success led to her promotion to Group Sales Manager responsible for the Kraft business in Chicago – a top 10 client for News America Marketing. In 2014, Sergeant grew the business to $30MM in revenue by focusing on penetrating all cross-functional teams at Kraft: brand, category management, shopper marketing, consumer promotions, consumer insights, and procurement and agency partners.
Sergeant's wealth of knowledge and experience in sales and client service will be incredibly valuable to MobiSave as the company continues to gain participation from top brands across the country.
"I am excited to take on a new challenge with the energetic MobiSave team, and I look forward to making positive contributions to the company's ambitious growth plans," said Sergeant.
"Sergeant will truly be an asset for MobiSave as we build up our presence in the Midwest," said Dan McCabe, Senior Vice President of Sales, MobiSave. "We are privileged to welcome Sergeant to our team as we continue to build momentum as an innovative leader in the mobile coupon industry."
About MobiSave LLC
MobiSave LLC is a joint venture formed in early 2014 between MobiSave Corp and Loeb Enterprises. MobiSave LLC is an intelligent mobile marketing system connecting consumer packaged goods brands directly to consumers. MobiSave's unique technology enables shoppers to scan their grocery receipts and receive near-immediate cash rewards for purchasing specific brands. Through MobiSave, CPG brands will receive the lowest cost-per-redemption of coupons and can use the unique data intelligence opportunities for a variety of strategic purposes. For more information about MobiSave LLC, visit www.mobisave.com.
About Loeb Enterprises
Founded in 2006, Loeb Enterprises is a privately-funded investment firm and start-up incubator built and led by veteran entrepreneur Michael Loeb. The firm pairs seasoned entrepreneurs with experienced marketing professionals and technologists to launch disruptive and scalable consumer marketing businesses of enduring value. Past successes of the Loeb Enterprises team include Synapse Group, Priceline.com and presently, Script Relief, LLC. For more information about Loeb Enterprises, visit www.loebenterprises.com.