MyWebGrocer Executive to Present at eBev Shopper 2015

Vice President of Data & Insights will highlight the Impact of Online Grocery on the Beverage Category

Winooski, Vermont, UNITED STATES

SCOTTSDALE, Ariz., May 6, 2015 (GLOBE NEWSWIRE) -- MyWebGrocer, a leading provider of digital marketing solutions to the grocery and Consumer Packaged Goods (CPG) industries, today announced that Michelle Cote, VP of Data & Insights, will present at eBev Shopper 2015.

As industry experts forecast notable growth and momentum for online grocery shopping, brands and retailers are left to grapple with the effect it will have on their organization. According to MyWebGrocer's client sales data from the first quarter of 2015, 78 percent of online shopping carts contain beverages, demonstrating the considerable opportunity online grocery presents for beverage brands. In this 50 minute session, Cote will highlight online shopper behavior and the specific beverage category trends within ecommerce to help identify the shifts in category consumption within this new channel.

Who: Michelle Cote, VP, Data & Insights, MyWebGrocer

What: The Facts About Online Grocery Shopping: Who's buying beverages and how much? 
Online grocery shopping is forecasted to grow by leaps and bounds, but what's the real (not just forecasted) impact on the beverage category? Get the hard data and stats you need to start formulating your strategy for grocery ecommerce.

When: Wednesday, May 6, 2015 – 11:10 a.m. - 12:00 p.m. MT

Where: Scottsdale Resort & Conference Center, Scottsdale, AZ


"Online grocery is on the minds of every brand and retailer today, including beverage executives, who know they need to explore the omnichannel strategies and technologies that will reach consumers," said Cote. "Through our experience with clients in the beverage category, MyWebGrocer is in a unique position to analyze and present shopper data that will help beverage brands take advantage of this digital disruption."  

About MyWebGrocer:

MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands, offering a breadth of shopper marketing services supported by a comprehensive technology platform. MWG manages digital solutions for more than 130 retailers nationally, representing more than 10,000 stores, and 500+ major consumer packaged goods brands. For more information, please visit


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