Makers of Orajel(TM) Invite Parents to Share Their Child's Birthday Smilestones

Orajel(TM) Launches Sweepstakes Offering Parents Chance to Win $2,000 for the Ultimate Children's Birthday Party

EWING, NJ--(Marketwired - May 12, 2015) - For the second year in a row, Baby Orajel™ Naturals -- the No.1 homeopathic teething brand recommended by pediatricians* -- is celebrating the importance of a healthy smile for life's smiling milestones, or Smilestones. In partnership with CafeMom, the makers of Orajel™ invite parents to submit their child's "Smilestone" to the Orajel™ Smilestones Birthday Photo Sweepstakes for the chance to win a $2,000 gift card toward the Ultimate Birthday Party.

Now through June 12, 2015, parents can visit CafeMom Facebook communities via to complete an entry form and upload a photo of their child's (ages three months to six years) birthday milestone. Whether it's the iconic birthday photo with cake smashed on their face, opening their first gift, or blowing out the candles on their cake, Orajel™ is proud to celebrate the moments that put a smile on both kids' and parents' faces.

"We're excited to be celebrating Smilestones again this year, reinforcing the importance of establishing good dental care habits at an early age," said Tim Seitter, Vice President of Oral Care Marketing, Church & Dwight Co., Inc. "The Orajel brand's full line of children's products allows parents and kids to embrace every birthday milestone with a healthy and clean smile."

Whether a child is teething, training or starting to brush on his or her own, Orajel™ has a product offering for every stage of oral development, including:

  • Teething: Baby Orajel™ Naturals Nighttime Teething Gel and NEW Baby Orajel™ Naturals Teething Gel Twin Pack offer safe, homeopathic teething pain relief with the soothing power of Chamomilla. Free of Benzocaine, Belladonna, dyes and parabens, Baby Orajel™ Naturals homeopathic teething products provide relief both day and night.
  • Training: Orajel™ Training Toothpastes have a Fluoride-free formulation so they are safe if swallowed when used as directed. Popular characters like Thomas & Friends™, My Little Pony™ and Elmo help to make learning to brush fun for your little ones. 
  • Early Brushing: Orajel™ Bubble Guppies™ Anticavity Fluoride Toothpaste offers kids a fun way to transition into fluoride toothpaste with their favorite underwater friends the Bubble Guppies™.

Employees of CMI Marketing Inc and their immediate families are NOT eligible for the sweepstakes. No purchase necessary. By entering you have not yet won. Void where prohibited. For complete details and official rules, visit The Birthday Smilestones Sweepstakes is open to residents of the 50 United States and the District of Columbia, who are 18 years or older. Sponsored by CMI Marketing, Inc. Sweepstakes begins 5/11/15 and ends 6/12/15. Click here to enter the sweepstakes. For more information on Orajel™ products for each stage of oral health, visit

Orajel is a registered trademark of Church & Dwight Co., Inc.
Thomas & Friends ©2015 Gullane (Thomas) Limited.
Sesame TM/©2015 Sesame Workshop
My Little Pony ©2015 Hasbro. All rights reserved.
Bubble Guppies ©2015 Viacom International Inc.

About Church & Dwight
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.

About CafeMom:
CafeMom is the leading digital media company for moms, dedicated to improving moms' lives by helping them make better decisions, form genuine connections, and take a deserved break. CafeMom's family of properties reaches more than 30MM UVs / month, and includes,,, and now CafeMom is the leader in developing custom programs for top brands, making it the premier strategic marketing partner to brands that want to win with moms. With the launch of Athena, its audience targeting platform, CafeMom delivers scale and performance for brands allowing them to connect with the entire women's audience. CafeMom has partnered with dozens of high quality properties to allow it to reach an audience of 80MM. CafeMom lead investors are Highland Capital Partners and Draper Fisher Jurvetson. The company was founded by Andrew Shue and Michael Sanchez.

* data on file

Contact Information:

Sara Quinn
Hunter Public Relations
(212) 679-6600 x 250