Coastal Contacts Inc. Unveils New Brand and Direction One Year After $430 M Acquisition by Essilor

VANCOUVER, BRITISH COLUMBIA--(Marketwired - May 13, 2015) - Coastal Contacts Inc., the world's largest online eyewear retailer, today announced a rebrand of ClearlyContacts.ca to Clearly™. The rebrand marks one year since the world's leading lens company, Essilor acquired the Canadian founded eyewear brand Coastal Contacts Inc.

"We are now the largest online eyewear retailer in the world and in a lot of ways, we simply outgrew our name. Our new service offering, expanded product selection and online technology have evolved and we no longer felt our customers would understand the extent of our new offering without a rebrand," said Roy Hessel, CEO of Clearly. "The name Clearly aligns with our overall mission to help people see clearly, fight poor vision and ambition to make vision care accessible to one billion pairs of eyes by 2030."

In a highly competitive and rapidly changing landscape, Hessel chose to spend his first year on the development and refinement of a world-class customer experience. With the rollout of the rebrand, customers will notice a wider selection of lenses to choose from, including KODAK BlueReflect Lens. With the expansion of lens offerings, Clearly will also integrate lens education throughout its order process allowing customers the chance to choose which lenses they'd like to purchase for their particular needs. Additionally, Clearly has launched a style service where by appointment, vision ambassadors will make frame and lens recommendations based on a customer's prescription, photo, style preference, and sizing.

"As we launch new programs and products, we want to ensure we're educating our customers on all of our new offerings," said Hessel. "To complement our customers' own eyecare health provider, we have on staff opticians on our vision care team as a resource to educate on new lenses and contact lens care."

For more information please visit www.Clearly.ca.

About Clearly

Clearly is the largest online eyewear company in the world with a mission to make vision correction accessible worldwide. Founded in 2000, Clearly's family of websites offers the most extensive selection of contact lenses, eyeglasses and sunglasses shipped directly to your door. Through Clearly's Change the View Project, every purchase helps fight poor vision by providing access to tailored eye health solutions on a global scale. Owned by Essilor, Clearly is headquartered in Vancouver, B.C. For more information about Clearly, please visit www.clearly.ca.