Yes Lifecycle Marketing Delivers Unified Digital and Database Solutions to Silver Star Brands

Redesigns Direct and Digital Communication Strategy with Dual System Conversions

CHICAGO, May 13, 2015 (GLOBE NEWSWIRE) -- Yes Lifecycle Marketing, an Infogroup company and multichannel marketing solutions provider, announced today Silver Star Brands, a leading multichannel direct-to-consumer company, selected them to provide fully-aligned technology solutions and strategic services to create and implement customer-centric multichannel marketing programs.

Silver Star Brands needed to transform its legacy go-to-market methodology and started by overhauling two significant marketing technologies – its email platform and database platform. They selected Yes Lifecycle Marketing's interdisciplinary approach to marketing and technology in order to give Silver Star Brands the ability to better integrate online and offline marketing channels, identify existing opportunities, create new ones, and develop relevant multichannel communication strategies to effectively engage their customers along each lifecycle touch-point.

"In a short period of time, Yes Lifecycle Marketing has surpassed our expectations with their full-service offering, which ensures technical, strategic, and account support every step of the way," said Kathy Hecht, vice president of marketing at Silver Star Brands. "It makes a world of difference that all of our digital and direct marketing needs are met by a single partner."
Yes Lifecycle Marketing worked with Silver Star Brands' to gain an in-depth understanding of each program component – from email to catalog – and provided direction and best practices on how to optimize their communication strategy. This combination of digital and direct marketing expertise enabled Silver Star Brands to seamlessly automate their trigger campaigns, eliminate excess spend on inactive users, substantially improve EBIT, and achieve an immediate increase in revenue.
"From the start, we've had a phenomenal experience working with Silver Star Brands" said Michael Fisher, president of Yes Lifecycle Marketing. "We're honored to be partnering with a brand this progressive in recognizing the importance of the customer journey in all offline and online channels. We're looking forward to helping Silver Star Brands further deliver a truly customer-centric experience to both its digital and catalogue clients."
"Yes Lifecycle Marketing is transforming the way marketers communicate with their customers," said Mike Iaccarino, CEO and Chairman of Infogroup. "By selecting a partner that orchestrates multichannel go-to-market communications strategies, organizations get a full-service offering with best-of-breed technology and services to drive significant results."
About Silver Star Brands:

Silver Star Brands is a multichannel direct-to-consumer marketing company. The company's six distinct brands – As We Change, Comforts, Exposures, Miles Kimball, Native Remedies, and Walter Drake – offer consumers over 12,000 products including things such as: Christmas Cards, home accessories, cookware, high-end décor, health and beauty, and candy. Silver Star Brands is one of America's first and largest direct marketers of consumer gifts and household products and processes over 5 million orders annually. More information about the company and its brands is available at
About Yes Lifecycle Marketing

Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. For more information, visit
About Infogroup

Infogroup is a marketing services and analytics provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 235 million individuals and 24 million businesses, which is distributed real-time to our clients. For more information on Infogroup's marketing and data solutions, visit


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