Clarus Marketing Group Becomes Clarus Commerce Amid Extraordinary Growth to Reflect Its Comprehensive Focus on E-Commerce Solutions

The Clarus Commerce Name Accurately Describes the Company's Multifaceted Services and Expertise in Building and Deploying Online Subscription Programs

MIDDLETOWN, CT--(Marketwired - Jun 1, 2015) - Clarus Marketing Group announces that it will now do business as Clarus Commerce, effective immediately. The Clarus Commerce name represents the company's increasingly diverse range of services, skills, and expertise in the rapidly expanding e-commerce space. Clarus Commerce helps clients build loyal audiences by delivering convenient, desirable savings to their online customers through cutting-edge technology and marketing solutions.

In the past five years, the company's suite of products has expanded from one to 36, including dozens of customized programs for clients across a wide range of industries. Since 2009, the list of Clarus Commerce marketing partners has grown by 42 percent, and the company has achieved a compound annual growth rate of 31 percent.

"The e-commerce and subscription commerce landscapes have grown substantially in recent years, and we are proud to have been at the forefront of this revolution," noted Clarus Commerce CEO Tom Caporaso. "In addition to pioneering the pre-paid shipping and cash-back movements, Clarus has innovated in areas that are just as critical to commerce as they are to the subscription industry -- omnichannel marketing, front- and back-end software, the online user experience, and much more.

"As consumer interests, our clients' needs, and the online marketplace have evolved, we have constantly expanded and upgraded our services, expertise, and capabilities to stay on the cutting edge of e-commerce technologies. The Clarus Commerce name better represents the full range of abilities and commitment we bring to our clients and subscribers."

Among the customized products that Clarus Commerce has launched and continually manages and optimizes are Return Saver, co-developed with FedEx; 2-Day Shipping by MasterCard; and The Perfect Saver, created for Allstar Products Group. Clarus Commerce's owned-and-operated flagship program,, offers subscribers unparalleled savings such as 10% cash back on every purchase, free shipping, free return shipping, and more at over 1,000 retailers, including brand-name stores as well as niche and specialty merchants.

About Clarus Commerce
Clarus Commerce creates great products that strengthen our clients' businesses, build brand loyalty, and foster long-term, profitable relationships by enhancing the lives of customers. Founded in 2001, Clarus has earned a sterling reputation as a subscription commerce leader through and its innovative, easily customizable programs. Backed by Norwest Venture Partners (NVP), Clarus continues to expand upon its e-commerce successes. For more information, visit Clarus Commerce at

Clarus Commerce CEO Tom Caporaso is available for interviews.