Yes Lifecycle Marketing Hires Former Pfizer and Acxiom Executives to Strengthen Retail Vertical Strategy

New additions bring wealth of retail experience and insight from both client and vendor sector

CHICAGO, ILL., June 2, 2015 (GLOBE NEWSWIRE) -- Yes Lifecycle Marketing, an Infogroup company and multichannel marketing solutions provider, today announced the hiring of Mike Wagner SVP, Integrated Sales, and Gary Ostrager VP, Analytics and Insights, to broaden its ability to deliver on its unified approach to technology and services for its retail clients.

"We are focused on building lasting partnerships with our retail clients," said Michael Fisher, president, Yes Lifecycle Marketing. "I am very excited to have Gary and Mike on our team as this will further our capabilities around advanced analytics that take advantage of new and uniquely disruptive offerings tailored to today's sophisticated retail marketers and global brands today."

Mike Wagner recently transformed Affinity Solutions into a retail-driven loyalty programs company by establishing key partnerships and driving relationships with the top retailer and merchants in the U.S. Mike, who will report directly to the SVP of Global Sales, Kelly Kennedy, has also held executive positions at Acxiom, IBM and Deloitte & Touche. "Yes Lifecycle Marketing is dedicated to becoming a true customer engagement agency," said Wagner, "I am very excited to join the Yes Lifecycle Marketing team and look forward to helping continue the strong growth they have had in our preferred sectors."

During Gary Ostrager's extensive experience in the retail and CPG sectors, he helped clients leverage consumer insights to create actionable and profitable integrated cross-channel marketing strategies. Ostrager's experience includes Senior Strategist with Acxiom, Senior Consultant for Pfizer, VP of CRM Marketing at Macy's, and he also led Ogilvy & Mather's database marketing division. "I joined Yes Lifecycle Marketing because of their ability to understand the needs of the retail marketer," said Ostrager. "Their current retail clients and go-to-market strategy is a compelling story, and one I wanted to be a part of."

"Our people are paramount to the success of our customers," said Mike Iaccarino, CEO and Chairman, Infogroup. "Yes Lifecycle Marketing continues to attract and hire top talent our customers continue to rely on to deliver impactful results."

About Yes Lifecycle Marketing
Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. To learn more about how Yes Lifecycle Marketing can help you improve your lifecycle marketing capabilities and increase the ROI of your marketing programs, call 1-877-937-6245, email or visit

About Infogroup
Infogroup is a marketing services and analytics provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 235 million individuals and 24 million businesses, which is distributed real-time to our clients. For more information on Infogroup's marketing and data solutions, visit


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