Hellmann's(R) Makes Up for Lost Mayo With New Squeeze Bottle Designed to Help America Squeeze More Out

Superior Squeeze Experience Promises Less Waste, Less Mess and More Control

ENGLEWOOD CLIFFS, NJ--(Marketwired - Jun 22, 2015) - In 2014, Hellmann's discovered Americans missed out on more than 1,000 pounds of Hellmann's Mayonnaise, which was trapped inside squeeze bottles. That's 384,000 savory bites of 32,000 BLTs1 that were lost! Now the shaking, banging and mess that comes from trying to squeeze out the last drops has finally come to an end. Hellmann's is eradicating mayo lovers' frustrations with a new-and-improved squeeze bottle that is designed to squeeze more out with less waste, less mess and more control.

The innovative new bottle comes with three main improvements for a better squeeze experience:

  • Precision Tip: The angled tip enables more control and better precision so mayonnaise dispenses where you want it.
  • Clean lock Cap: With a new customized cap that stays clean, there's no need to worry about messy surprises when opening and closing the bottle.
  • Sleek, New Design: The improved bottle design offers ease of use with proprietary technology that helps squeeze more mayonnaise out than ever before.

"The Hellmann's consumer loves mayonnaise, and they depend on us to deliver delicious taste, so we want to make sure they're able to enjoy every last drop," said Russel Lilly, Marketing Director at Hellmann's. "The new Hellmann's squeeze is unlike any other squeeze bottle on the market. It is designed not only to satisfy our consumers' taste buds, but also to make sure they don't miss a bite."

The new Hellmann's squeeze bottle is now available at select grocery stores nationwide. Hellmann's Real Mayonnaise, Hellmann's Light Mayonnaise, and Hellmann's with Olive Oil Mayonnaise Dressing are available in 11.5 oz., 20 oz. and 25 oz. bottle options.

For more information, recipes and tips, visit www.Hellmanns.com.

About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.

Unilever employs approximately 10,000 people in the United States -- generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com.

To view this release in a media-rich version, go to: http://hellmanns.new-media-release.com/squeeze_bottle/

1 Source: Takes an average of 12 bites to eat a BLT sandwich, recipe, http://www.hellmanns.com/recipes/detail/44333/1/classic-blt

Contact Information:

Esther Walsh
Weber Shandwick