Favorable Markman Ruling for Blue Calypso

Richardson, Texas, UNITED STATES

DALLAS, July 16, 2015 (GLOBE NEWSWIRE) -- Blue Calypso, Inc. (OTCQB:BCYP) (OTCQB:BCYPD), developer of patented mobile consumer shopping engagement solutions for retailers and product manufacturers, today announced a favorable set of Claim Construction or "Markman" rulings from the United States District Court for the Eastern District of Texas in its ongoing patent infringement case against Groupon (NASDAQ:GRPN), Foursquare, Yelp (NYSE:YELP) and IZEA.

On July 14, 2015, the Court entered its Memorandum Opinion and Order regarding claim construction. In that Order, the Court analyzed eleven (11) claim terms. The Court agreed with Blue Calypso's proffered construction as to seven (7) terms, chose its own construction as to three (3) terms and agreed with Defendants' proffered construction as to only one (1) term. The Court also expressly rejected Defendants' argument that the term "testimonial tag" was indefinite. 

"We are very pleased that Judge Gilstrap has ruled that the majority of our patent Claims Construction language means precisely what we as inventors meant and what the U.S. Patent and Trademark Office (USPTO) interpreted the claims and specification to mean when they granted us the patents," said Andrew Levi, Blue Calypso Chairman, CEO and the co-inventor of the patents.  "In light of the favorable Markman rulings, we look forward to successfully defending our IP portfolio at our jury trial in December. It is imperative that we protect and secure our business and intellectual property assets, which we have created through years of development and innovation.  We are thrilled with Judge Gilstrap's ruling and the work of our team at Fish and Richardson."

The Court's Markman ruling will aid the jury in interpreting Blue Calypso's claims in plain language that is easy to understand during the trial.  The Judge's favorable interpretation of the claim terms also provides positive guidance for Blue Calypso in its settlement negotiations and mediation with the remaining Defendants who have not settled.

A copy of the ruling is available at:

More information on pending litigation and Blue Calypso's patents can be found on the Blue Calypso website at www.bluecalypso.com.

Forward Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties, and other unknown factors that could cause the actual results of the Company to be materially different from historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements labeled with the terms "believes," "belief," "expects," "intends," "anticipates," "will," or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports filed with the Securities and Exchange Commission.

About Blue Calypso, Inc.

Dallas-based Blue Calypso, Inc. (BCYP) develops and delivers an innovative location-centric mobile shopper engagement platform for brands and retailers using its patented portfolio of products, including KIOSentrix™, Mobile ADvantage™, DashTAGG® and SOCIALECHO™. The Company employs its unique and flexible platform to connect consumers to brands, drive local in-store traffic, increase shopper spend and shorten the consumer's path-to-purchase. For more information about the company, please visit www.bluecalypso.com

Rachel David

MKR Group Inc.
Todd Kehrli or Mark Forney