Phizzle and LSI Announce Partnership to Deliver Real Time Player Analytics

Construct and Retrieve On Demand Robust and Dynamic 360-Degree Player Profiles and Comparisons

SAN FRANCISCO, CA and SAN DIEGO, CA--(Marketwired - Jul 28, 2015) - Phizzle, an engagement automation software provider revolutionizing how fans experience sports, entertainment and consumer brands, today announced a strategic partnership with LSI, a professional services consultancy that implements business software, to deliver Phizzle Insight, a web-based sports analytic solution. Phizzle Insight allows front office decision makers of professional and collegiate sports teams to automate the consolidation of player data into a single system and query this data instantly to generate advanced reporting and real-time analytics.

The integrated Phizzle and LSI solution consolidates existing player data sources and game information including stats, individual and team performance, training, health and contract information within a single system. Phizzle Insight provides a unified overview and deeper understanding of each player performance, allowing professional and collegiate sports organizations to make strategic business decisions. Powered by SAP Business Objects and SAP HANA, the convergence of data using Phizzle Insight is automated for efficient and effective player analysis. With the first successful deployment within the NBA, Phizzle and LSI believe that Phizzle Insight will become ubiquitous to every professional sports organization.

"Partnering with LSI, Phizzle is able to integrate all sources of player data and situational analysis into a single, unified solution, enabling sports teams to more effectively predict player performance," said Ben Davis, CEO of Phizzle, Inc. "The front office can now gain powerful insights into their players and team while experiencing operational efficiencies using the most powerful player evaluation solution available today. With Insight, we're removing all of the past guesswork and manual processes into a seamless and automated digital solution."

"Whether NCAA or Professional -- the highly competitive sports industry seeks advantage as any business would," said Steve Roach, CEO of LSI. "We all know that the heart and soul is key to a game. Yet the ability to analyze Big Data and to translate into team wins and fan sentiment has a direct impact upon the franchise. Phizzle's engagement automation platform seamlessly integrates with our Big Data toolsets, providing our clients a clear competitive advantage."

About Phizzle

Phizzle's engagement automation software is revolutionizing how fans experience sports, entertainment and consumer brands. The Phizzle Platform uses relevant data sources to holistically understand each customer's behavior, identify unique marketing opportunities, and automate engagement to tap into fans' specific interests and desires. 

With Phizzle, both legacy and real-time customer data are removed from historically fragmented silos into a single unified data warehouse. Robust and dynamic 360-degree fan profiles are constructed and used to drive real-time multi-channel engagement campaigns. Data-driven automation provides both marketing operational efficiencies and highly customizable campaign design. Driven by a strategic partnership with SAP, Phizzle delivers scalable and secure technology built for marketers and team operators for the specific purpose of engagement automation.

Please visit Phizzle at or call 1-877-PHIZZLE (744-9953). Like us on Facebook at and follow us on Twitter @phizzle.

About LSI

LSI was founded in 1998 and is a dedicated business consultancy created to offer high impact SAP services to State, Local Government, Higher Education, Healthcare and Commercial markets. Our team of highly-experienced designers, developers, implementers and best-in-class business process experts focus on ensuring robust and engaging experiences for SAP users. For more information, please visit us at On Twitter: @lsi_sport.

Contact Information:

Media Contacts
Bruce Bellemore
+1 (508) 243-9509

Beth Trier
Trier and Company for Phizzle
+1 (415) 285-6147