Conversica Named 2015 CRM Market Rising Star by CRM Magazine

Company Recognized as an Up-and-Coming Vendor for its Novel AI-Based Sales and Marketing Solution

Foster City, California, UNITED STATES

FOSTER CITY, Calif., Aug. 5, 2015 (GLOBE NEWSWIRE) -- Conversica, the leading provider of lead engagement software for marketing, inside sales and sales organizations, announced that it has been named a 2015 CRM Market Rising Star by CRM magazine. The award was based on Conversica's ability to simplify lead follow-ups and boost conversions.

Conversica's innovative artificial intelligence technology can nurture thousands of sales leads from interest to intent to purchase – without human intervention. The AI component presents itself as a human sales assistant, initiating two-way email conversations and reading replies, extracting information and interpreting the lead's intention and sentiment in much the same way a live sales representative would. It is currently being used by thousands of sales representatives around the world.

"We are extremely pleased to be recognized by CRM Magazine for our unique AI software," commented Alex Terry, CEO of Conversica. "We are leading a movement that will revolutionize the way Sales and Marketing handle inbound leads. Marketing departments are seeing better ROI on the valuable leads they are generating, and sales departments are finding they can constructively handle thousands of leads much more effectively. It's an intelligent solution to an age old problem."

The 2015 CRM Market Awards will be presented at this month's CRM Evolution 2015 Conference at the Marriott Marquis in New York and were published in this month's issue of CRM magazine.

To see Conversica's award-winning technology in action, visit to join a live demo or visit us at an upcoming event.

About Conversica

Conversica is the leading provider of lead engagement software for marketing, inside sales and sales organizations. Driven by artificial intelligence technology, Conversica's custom online persona automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. The virtual sales assistant interprets the lead's intention and sentiment in email replies and extracts key information, such as phone numbers and the best time to call. As a result, our customers find their next customers more quickly and efficiently, while ensuring no lead is left behind.

Used by more than 8,000 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than US$8 billion in sales revenue.Conversica is a portfolio company of Kennet Partners and is headquartered in Foster City, California.

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About CRM Magazine

The goal at is to become the preferred Internet location for information, products, and services relevant to the CRM user marketplace. is dedicated to providing this pertinent information in a timely manner, thereby connecting decision makers and industry providers now and in the future. The site features are designed to serve leaders engaged in the development of customer-centric business initiatives and ventures.


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