Direct Marketing Club of New York Announces Silver Apple Honorees for 2015; Names Lester Wunderman, 'Father of Direct Marketing,' Golden Apple Honoree

In Its 31st Year, Direct, Digital & Data Marketing Leaders to Receive Awards at Gala: on Thursday Evening, November 12, 2015, at New York's Edison Ballroom, Times Square

NEW YORK, NY--(Marketwired - Aug 19, 2015) - The Direct Marketing Club of New York ( announced today the recipients of its 2015 Silver Apple Awards, marking the 31st year of the honors. The Silver Apples honor individuals and organizations for outstanding contributions to the growth and practice of direct, digital and data-driven marketing, during a career spanning at least 25 years. In addition, for the sixth time in its history, the organization also announced it will bestow a Golden Apple to honor an individual for 50 years of service -- on this occasion, Lester Wunderman, often lauded as the "father of direct marketing." A gala to celebrate honorees -- the top event of DMCNY's full annual slate of programming and networking -- will be held Thursday night, November 12, at New York's Edison Ballroom.

The Silver Apple 2015 honorees include:

  • Robert M. Cohn, Senior Consumer Marketing Director, Bonnier Corporation
  • Ginger Conlon, Editor-in-chief, Direct Marketing News
  • Chet Dalzell, Public Relations Consultant and Senior Director, Communications and Industry Relations, Digital Advertising Alliance
  • Peg Kuman, Vice Chairman, Relevate d/b/a DataMentors, and Vice Chairman, FarmMarketID
  • Tim Prunk, Executive Vice President, Global Marketing, Epsilon
  • Charlie Swift, Vice President, Strategy & Marketing Operations, Hearst Magazines, a unit of Hearst Corporation
  • Corporate: Ethnic Technologies (South Hackensack, NJ), a global leader in digital multicultural marketing and related research, data enhancement, segmentation, modeling and analytics.

The Golden Apple honoree, recognized for 50 years or more of contribution, is Lester Wunderman, founder & chairman emeritus, Wunderman (New York, NY, and around the world), who is credited with the first usage of the term "direct marketing" in the mid-1960s and continues to be an industry pioneer. His principles, ideas and solutions helped forge the modern advertising field, and his book Being Direct is considered one of the most important on the subject of direct marketing. Wunderman was named a DMCNY Silver Apple honoree in 1985, the first year Silver Apples were bestowed.

"We celebrate not only these leaders and their contributions -- each of whom is extraordinary in their professional achievement and giving back to our field -- but also the spirit in which they share their knowledge, and the outstanding and continuing outcomes as a result," said DMCNY Club President Pam Haas of Experian. "Silver Apple honorees serve as ambassadors for integrated marketing, and this year -- with Lester Wunderman as our special Golden Apple honoree -- we couldn't have a better demonstration of the collective brilliance that resides throughout our business. Circle the date for the Silver Apples' 31st anniversary, November 12 -- it will be 'Direct Marketing's Night Out' -- and we expect hundreds of industry contributors to attend."

The 2015 Silver Apple recipients were chosen by the Club's past presidents. The recipients must have at least 25 years' experience in the business, a commitment to volunteerism and leadership, and a record of vital contributions to the growth of the industry.

This year's Silver Apples Gala will be held in Manhattan's Edison Ballroom, at 240 West 47th Street near Times Square in New York on Thursday, November 12, 2015, from 6:00 to 10:00 p.m. ET. Registration is available at

Since 1985, a total of 226 individuals and 19 companies have received DMCNY Silver Apples honors -- with this year's six individuals and one corporation set to join this elite group.

The Silver Apple Award gala also serves as a key fundraising event to support New York-area programs and scholarships for college-level educational curricula and content in direct and interactive marketing. Ticket sales are underway and space will be limited to 30 tables. For pricing and availability contact Stuart Boysen, executive director, DMCNY, at, (516)746-6700; or Chris Montana at or (845) 627-6600, ext. 216.

A full listing of winners' biographies is available here:

About Direct Marketing Club of New York
The Direct Marketing Club of New York ( has served the direct marketing field since its founding in 1926 -- and today encompasses all facets of integrated data-driven marketing across all media categories. Serving the Greater New York region through its luncheons, networking and website, DMCNY is a leading source of current education and information in the field of measurable marketing. DMCNY also provides substantial financial support in the form of scholarships to New York City colleges and universities where direct and interactive marketing are taught.

Contact Information:

Media Contact:
Chet Dalzell
Public Relations Consultant
(917) 608-2251