InSellerate Study Finds More Than Fifty Percent of Companies Fail to Respond to Leads

COSTA MESA, CA--(Marketwired - Aug 20, 2015) - InSellerate, the developer of the most advanced lead optimization and sales automation technology, completed a Speed to Contact Research Study and found more than half (56%) of companies contacted did not respond to inquiry at all.

Research has shown that 32% of consumers expect a company to respond to an online request for information within 30 minutes. Another 42% expect contact within one hour. To see how companies are performing, for the second consecutive year, InSellerate conducted a research study to identify the speed to contact of LeadsCon NY attending companies. From June to July, 2015, the team at InSellerate sent digital inquiries, either through an online inquiry form or by email, to 778 companies.

Key Findings

  • As a whole, the companies in the study did not meet consumers' expectations when it comes to inquiry response time.
  • More than half (56.34%) did not respond to the online or email inquiry at all.
  • Of those companies that did respond, the average response time exceeded
    24 hours.
  • The primary response vehicle was email, which is a passive, non-engaging,
    relatively non-effective method of contact.

"Our Speed to Contact Study demonstrates companies need to integrate technology that enables them to meet and exceed prospects' expectations," said Josh Friend, CEO and President of InSellerate. "In sales, there is no second place. If you're the first to contact, the first to engage a lead when they are actively in their decision-making process, you significantly increase the probability of converting the lead to a customer."

LeadsCon NY attendees can stop by Booth #315 to find out their company's results and take a test drive of the InSellerate technology.

About InSellerate: Achieving a high return on marketing investment is critical to a company's success. InSellerate technology enables companies to sell more -- and sell more efficiently. With InSellerate, companies can immediately connect to leads while the prospects are actively in their decision-making process, manage their sales team real-time for maximum efficiency and ROI and build strong customer relationships through trigger-automated nurture marketing campaigns.


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