Adding the "WOW" Factor -- TrueShip Releases Comprehensive Guide to Help E-Retailers Perfect the "Unboxing Effect"

Scottsdale, Arizona, UNITED STATES

SCOTTSDALE, AZ--(Marketwired - August 27, 2015) - TrueShip (, the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns), has just dropped a comprehensive guide to help e-retailers improve their packaging and branding to add the “wow” factor while creating the “unboxing effect.”

Recent studies have linked certain visual and color ques with consumer buying habits and influence. Other studies have found that retailers only have between seven and 30 seconds to impress consumers with their packaging before losing their interest. When consumers are impressed by packaging, polls have found that they can become as much as 80% more favorable to a certain brand.

TrueShip’s newest guide is designed to help retailers better perfect their packaging and branding. Doing so can add the desirable “wow” factor to their packaging and intimate the “unboxing effect” with consumers, a phenomenon that ultimately leads to more favorable customer loyalty, improved retention, increased sales, word-of-mouth advertising and social sharing.

The guide offers a comprehensive breakdown and includes several beautiful and illustrated examples of this synergy in motion, as well as screenshots and three infographics.

Elements covered in the guide include:

  • Creating the unboxing effect.
  • Packaging has a subconscious appeal.
  • Simplifying the design.
  • The importance of brand consistency.
  • Being bold with packaging.
  • Incorporating artistic flare.
  • Inspiring a creative response.
  • Thinking outside of the box.
  • Not reinventing the wheel.
  • Staying true to your brand.
  • Being eco-friendly with packaging.
  • Treating packaging like a marketing expense.
  • Impressing consumers in 30 seconds or less.
  • Understanding your competition.
  • Branding your packages.
  • Adding the little extras.
  • Wrapping fragile items properly.
  • Understanding ecommerce shipping rates.
  • Using the proper sized packaging and boxes.
  • The cost of damaged packages and unnecessary returns.
  • Infographic: “Shopping Cart Abandonment Reasons.”
  • Infographic: “The Sweet Shipping Spot.”
  • Infographic: “Packaging Redesign Can Save The Planet.”

“Your packaging says a lot about your brand, and can either encourage more sales or do nothing to impress your customers,” explained Michael Lazar, Director of Online Marketing at TrueShip. “Our new guide delivers some creative ideas and offers a comprehensive breakdown of how retailers can add the ‘wow’ factor to their packaging to deliver a viral ‘unboxing effect.’”

Read the complete guide at:

A wide assortment of related guides and white papers can also be found at:

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

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Contact Information:

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447