Dallas-Based Blue Calypso and TeamConnor Partner to Fight Childhood Cancer at Color Me Green 5K and Caterpillar Dash Event

Foundation Utilizes Mobile Engagement Platform to Increase Awareness and Donations

Richardson, Texas, UNITED STATES

DALLAS, Sept. 29, 2015 (GLOBE NEWSWIRE) -- Blue Calypso, Inc. (OTCQB:BCYP), a leading developer of mobile shopper engagement solutions, today announced its partnership with TeamConnor Childhood Cancer Foundation to increase awareness of its mission, donations and participant engagement through the use of mobile technology for its fourth annual Color Me Green 5K and Caterpillar Dash, October 3, in Frisco, Texas.

The Color Me Green 5K brings together childhood cancer advocates, survivors, families and the community. In 2014, the event hosted hundreds of runners, walkers and families, and raised more than $26,000 for childhood cancer research.

"We're honored to be a part of this special event and to show our support for TeamConnor's mission to find a cure to childhood cancer through our technology partnership," said Andrew Levi, CEO of Blue Calypso. "Our patented Mobile ADvantage platform will allow the organization to not only stay relevant in the digital age but understand their participants' behaviors and preferences to better engage with them at subsequent events."

TeamConnor will engage tech-savy participants and Millennials via their mobile devices to spread awareness and offer more flexible donation methods throughout the event.

"As a nonprofit, we are continuously looking for innovative ways to raise funds, and spread our vision and goals in local communities," said Joy Cruse, founder of TeamConnor Childhood Cancer Foundation. "Through Blue Calypso's technology, we believe we will reach our participants in a unique and personal way, allowing our mission to continue to foster in today's technology-driven society."

By texting 'Connor' to 73905, participants and donors will access the "app-less" mobile platform via a microsite that provides specific information for the event, including: TeamConnor's mission, an executive director video, top sponsors, links to donate and a day-of schedule.

The Blue Calypso platform also provides a special feature allowing racers to spread awareness through their social platforms, including Facebook, Twitter, email or text. Additionally, the solution captures real-time, in-depth analytics such as location intelligence, reporting, and insights on participant's content interaction, attribution and conversion.

To learn more about the Blue Calypso Mobile ADvantage solution, visit: http://bluecalypso.com/mobile-advantage.

To join the cause and participate at the Color Me Green 5k and Caterpillar Dash, visit: http://bit.ly/ColorMeGreen5k.

About Blue Calypso, Inc.

Dallas-based Blue Calypso, Inc. (OTCQB:BCYP) develops and delivers an innovative location-centric mobile shopper engagement platform for brands and retailers using its patented portfolio of products, including KIOSentrix™, Mobile ADvantage™, DashTAGG® and SOCIALECHO™. The Company employs its unique and flexible platform to connect consumers to brands, drive local in-store traffic, increase shopper spend and shorten the consumer's path-to-purchase. For more information about the company, please visit www.bluecalypso.com.

About TeamConnor Childhood Cancer Foundation

TeamConnor Childhood Cancer Foundation was founded as a non-profit 501(c)(3) in 2008. TeamConnor aims to raise funds for national childhood cancer research programs and build awareness of the tremendous need for more research. Less than four percent of NIH's annual funding supports childhood cancer research. Since TeamConnor's inception, the organization has raised more than $1.7 million through our generous donors, golf tournament, auctions, fun runs, and various other fundraising events. For more information, please visit: www.teamconnor.org.

Blue Calypso – Rachel David

TeamConnor – Carolyn Alvey