Newtopia Launches Personalized Mobile App for Dynamic User Engagement

Newtopia's Dynamic Mobile App Offers Participants Easy Access to Hyper-Personalized Engagement for Disease Prevention

NEW YORK, NY--(Marketwired - Oct 7, 2015) - Newtopia, a leading personalized health company that uses genetic testing and behavioral science to build highly personalized disease prevention plans for enterprise, today introduces its personalized mobile app where participants can easily engage, socialize and track their activities and successes on their journey to a healthier lifestyle in one convenient place.

"Our participants have requested a more personalized and mobile way to engage with Newtopia, and now they have it," said Jeff Ruby, Founder & CEO of Newtopia. "Our new app is dynamic and highly intuitive, and populated with each individual's genetically driven action plan. Because many of our participants don't sit in front of a computer all day, they can now meet with their coach/INSPIRATOR, track their daily activities, participate in challenges and catch-up with their curated community on any mobile device."

All Internet of Things (IoT) components of the program, including a cellular scale and a wearable activity tracker, are linked directly to Newtopia's secure cloud and the app. This way, when a participant steps on the scale or goes for a walk with a wearable, the data is recorded automatically into the app and shared with their personal coach/INSPIRATOR to help drive a perpetual and dynamic engagement cycle. The dashboard on the app is also customized for specific goals. For example, if a participant needs to work on stress management, the app dashboard will focus on stress and recommend short lessons on how to manage stress. Alternately, if the participant needs to improve their walking time, the dashboard will be customized to promote walking type activities.

The new mobile app feeds into Newtopia's philosophy that every person is unique and must be inspired and supported as an individual to effectively change behavior.

About Newtopia:

Newtopia is leading the way to personalized health through its Personalized Health Engagement Platform. Newtopia's disease prevention programs are proven to save healthcare costs for employers by inspiring at-risk employees to achieve a healthier lifestyle. Newtopia's holistic approach delivers highly personalized programs that provide a deep understanding of each participant through a combination of nutrition, exercise and well-being. Newtopia's scientific approach leverages genetic testing, proprietary personalization tools, personality-matched coaching and peer-to-peer social networking to drive participant engagement and promote sustainable behavior changes. Founded in 2008, with offices in New York and Toronto, Newtopia is benefitting thousands of individuals through its health engagement platform while delivering meaningful results. For more information, visit

Contact Information:

Media Contact:
Sara Sublousky
Uproar PR for Newtopia

321-236-0102 x 232