Minnesota Vikings See ROI of more than 1,000 Percent from Ticket Sales Campaign with Infogroup Targeting Solutions

NFL team uses data-driven marketing solutions across channels to increase 2016 ticketholders to fill new stadium

OMAHA, NEB., Oct. 13, 2015 (GLOBE NEWSWIRE) -- Infogroup Targeting Solutions (ITS), the leading provider of innovative business and consumer data and sales and marketing solutions, announces it has helped the Minnesota Vikings improve conversion rates and sales for its 2016 season.

In an effort to increase ticket package sales alongside its new, larger, U.S. Bank Stadium – the Minnesota Vikings collaborated with ITS to target prospective ticket holders.

"We've worked with Infogroup Targeting Solutions (ITS) on previous campaigns to increase suites and premium seats sales, a collaboration that showed strong results," said Rich Wang, Associate Director, Sales Analytics & Engagement. "ITS helped us launch the Stadium new business campaign to the marketplace here in Minneapolis."

The Vikings' campaign included email deployed by Infogroup, direct mail, and call campaigns conducted by their sales representatives. By utilizing three different channels to influence sales, they saw a conversion rate of 0.54 percent from the contacts they received from Infogroup. Those conversions resulted in an ROI of 1,015 percent.

"We were thrilled to work with the Minnesota Vikings again and help them tackle this new campaign by leveraging our comprehensive portfolio of marketing services, data, technology and analytics," said Mike Iaccarino, CEO and Chairman of Infogroup. "We were able to take the Vikings baseline criterion and provide accurate recommendations to best reach potential ticket holders based on the volumes we had available after suppressing out the Vikings' existing business customers. This successful campaign is a great demonstration of what cross-channel strategies can achieve."

For more information about Infogroup Targeting Solutions, visit www.infogrouptargeting.com.

About Infogroup Targeting Solutions

Infogroup Targeting Solutions helps B2B and B2C companies increase sales and customer loyalty through analytically driven consumer and business data solutions.  With decades of proven experience powering intelligent marketing, we build multichannel solutions spanning direct mail, email, and display advertising using contextually relevant information on 235 million individuals and 24 million businesses.  Relevant information, powered by flexible Data as a Service (DaaS) delivery systems, enable marketing professions to connect and engage with their most valuable audiences.

About Infogroup

Infogroup is a marketing services and analytics provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 235 million individuals and 24 million businesses, which is distributed real-time to our clients.


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