Makers of Orajel(TM) Launch Contest to Recapture Kids' "Smilestones" Gone Awry

Photo Sharing Contest Offers Parents a Chance to Win $1,000 to Recreate Smiling Milestones That Didn't Go as Planned

EWING, NJ--(Marketwired - Oct 28, 2015) - The makers of Baby Orajel™ Naturals -- the No. 1 homeopathic teething brand recommended by pediatricians -- recognize the importance of a healthy smile for capturing a child's smiling milestones, or Smilestones; but when it comes to kids and smiling for pictures, not all moments turn out as planned. To help parents get a "do-over" in capturing the picture-perfect moment that didn't go as planned, the makers of Orajel™ have partnered with Café Mom to launch the Orajel™ Smilestones Re-Do Contest.

Whether it's a toddler screaming on Santa's lap or a child pouting in his/her Halloween costume, the makers of Orajel™ want to help re-do that funny, frustrating or downright embarrassing milestone moment. Now through November 13, 2015, parents can visit CafeMom Facebook communities via to complete an entry form and upload a photo of their child's (ages three months to six years) milestone that didn't turn out as planned.

The top 10 entries as determined by the highest number of votes by the Facebook community will be judged based on relevance to the Smilestone re-do theme, originality and creativity. One grand-prize winner will receive a $1,000 cash-value gift card and Orajel™ prize pack to capture their next Smilestone. Two runners-up will receive a $500 cash-value gift card and an Orajel™ prize pack.

"As the protector of your child's smile, Orajel™ understands that capturing smiling milestones throughout a child's life is something parents value," said Tim Seitter, Vice President of Oral Care Marketing, Church & Dwight Co., Inc. "The Orajel™ brand's full line of children's products encourage parents and kids to celebrate every Smilestone moment with a healthy and clean smile."

Whether a child is teething, training or starting to brush on his or her own, Orajel™ has a product offering for every stage of oral development, including:

  • Teething: Baby Orajel™ Naturals Teething Gels offer safe, homeopathic pain relief with the soothing power of Chamomilla. Free of Benzocaine, Belladonna, dyes and parabens, Baby Orajel™ Naturals homeopathic teething products provide relief both day and night.
  • Training: Orajel™ Training Toothpastes have a Fluoride-free formulation so they are safe if swallowed, when used as directed. Popular characters like PAW Patrol™, My Little Pony™ and Elmo help to make learning to brush fun for your little ones.
  • Early Brushing: Orajel™ PAW Patrol™ and Ultimate Spider-Man™ Anticavity Fluoride Toothpastes offers kids a fun way to transition into fluoride toothpaste with their favorite characters.

NO PURCHASE NECESSARY. A purchase will not improve your chances of winning. Must be US resident, 18 and over. The Smilestones Re-Do Contest will begin on 10/19/2015 at 12 p.m. ET and ends on 11/13/2015 at 11:59 p.m. ET. Contest is subject to all applicable federal, state and local laws. Void where prohibited. To enter the Smilestones Re-Do contest and for complete details and official rules, please visit For more information on Orajel™ products for each stage of oral health, visit

ORAJEL is a trademark of Church & Dwight Co., Inc.
© 2015 Spin Master PAW Productions Inc. All Rights Reserved.
TM/©2015 Sesame Workshop
My Little Pony ©2015 Hasbro. All rights reserved.
© 2015 MARVEL

About Church & Dwight
Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.

About CafeMom:
CafeMom is the leading digital media company for moms, dedicated to improving moms' lives by helping them make better decisions, form genuine connections, and take a deserved break. CafeMom's family of properties reaches more than 30MM UVs / month, and includes,,, and now CafeMom is the leader in developing custom programs for top brands, making it the premier strategic marketing partner to brands that want to win with moms. With the launch of Athena, its audience targeting platform, CafeMom delivers scale and performance for brands allowing them to connect with the entire women's audience. CafeMom has partnered with dozens of high quality properties to allow it to reach an audience of 80MM. CafeMom lead investors are Highland Capital Partners and Draper Fisher Jurvetson. The company was founded by Andrew Shue and Michael Sanchez.

Contact Information:

Sara Quinn
Hunter Public Relations
(212) 679-6600 x 250