Win Over More Customers by Creating the "Unboxing Effect" -- TrueShip's Illustrated Guide Delivers Detailed Steps

Scottsdale, Arizona, UNITED STATES

SCOTTSDALE, AZ--(Marketwired - October 28, 2015) - TrueShip ( -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has just released a new guide that delivers a long list of methods that online retailers can use to win over more customers and reduce online returns.

The guide relates to phenomena in ecommerce known as the “unboxing effect” -- when a recipient of shipped goods is wowed by the packaging and becomes even more intrigued when they open the contents and unbox it.

Recent studies have linked certain visual and color cues with consumer buying habits and influence. Other studies have found that retailers only have between seven and 30 seconds to impress consumers with their packaging before losing their interest. When consumers are impressed by packaging, polls have found that they can become as much as 80% more favorable to a certain brand.

TrueShip's newest guide is designed to help retailers better perfect their packaging and branding. Doing so can add the desirable "wow" factor to their packaging and intimate the "unboxing effect" with consumers, a phenomenon that ultimately leads to more favorable customer loyalty, improved retention, increased sales, reduced returns, word-of-mouth advertising and social sharing.

The guide offers a comprehensive breakdown and includes several beautiful and illustrated examples of this synergy in motion, complemented by ample screenshots and three illustrated infographics.

"Your packaging says a lot about your brand, and can either encourage more sales or do nothing to impress your customers," explained Michael Lazar, Director of Online Marketing at TrueShip. "Our new guide delivers some creative ideas and offers a comprehensive breakdown of how retailers can add the 'wow' factor to their packaging to deliver a viral 'unboxing effect.'"

Read the complete guide at:

A wide assortment of related guides and white papers can also be found at:

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

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Contact Information:

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447