Johnson Smith Company(TM) Expands Relationship with Yes Lifecycle Marketing

Solution now integrates analytics, strategic agency services, data, and database marketing technology

CHICAGO, Nov. 3, 2015 (GLOBE NEWSWIRE) -- Yes Lifecycle Marketing, an Infogroup company and multichannel marketing solutions provider, today announced the Johnson Smith Company™ has expanded their relationship with Yes Lifecycle Marketing to include full-service marketing capabilities - analytics, strategy, data and database marketing technology - across their brands.

As one of America's oldest catalog and internet retailers, headquartered in Bradenton, FL, the Johnson Smith Company, relies on Yes Lifecycle Marketing to provide data-driven, actionable insights, and state-of-the-art technology solutions to ensure they are meeting the demands of their customers. By implementing a Marketing Opportunity Diagnosis, Yes Lifecycle Marketing's Agency Services was able to equip the Johnson Smith Company with a comprehensive customer data analysis in order to quantify and fuel revenue growth opportunities.

"Yes Lifecycle Marketing has provided us with the insights and guidance to help lead our business into becoming a better multichannel cataloger," said Johnson Smith Company's, Ellen Pullman, Director of Marketing. "They understand our customers, our business and our vision."

Key reasons the Johnson Smith Company selected Yes Lifecycle Marketing include:

  • Innovative data and analytics solutions
  • Thought Leadership
  • Database marketing expertise
  • Responsiveness and collaboration of the client service team

"The Johnson Smith Company has long been a household name in cataloging for novelties, gifts and collectibles," said Michael Fisher, president of Yes Lifecycle Marketing. "We are thrilled to be an integral partner as the Johnson Smith Company further evolves into a multichannel marketer."

"Yes Lifecycle Marketing is well positioned to help traditional cataloguers adapt to the multichannel age of marketing," said Mike Iaccarino, CEO and Chairman, of Infogroup. "Our expertise as a services and technology partner gives clients the opportunity to facilitate progress and develop strategies that impact the bottom line."

About Johnson Smith Company

Founded in 1904 by Alfred Johnson Smith in Australia and launched in the United States in 1914, is celebrating its 97th anniversary in 2011. Based in Bradenton, Florida, The Johnson Smith Company serves millions of people through its four catalogs and complementary web sites - The Lighter Side (, Things You Never Knew Existed (, Betty's Attic (, and Full of Life ( The Johnson Smith Company is a member of The Direct Marketing Association, American Catalog Association, The New England Mail Order Association, the Manatee (Fla.) Chamber of Commerce and Better Business Bureau. Find out more information at:

About Yes Lifecycle Marketing

Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email or visit

About Infogroup

Infogroup is a marketing services and analytics provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 235MM individuals and 24MM businesses, which is distributed real-time to our clients. For more information, visit:


Contact Data