Free Shipping Thresholds Increase Online Sales -- Why & How Revealed in TrueShip's Newest Guide

Scottsdale, Arizona, UNITED STATES

SCOTTSDALE, AZ--(Marketwired - November 11, 2015) - TrueShip ( -- the leading provider of ecommerce shipping software (ReadyShipper) and automated returns management solutions (ReadyReturns) -- has just released a new guide to help e-retailers understand the direct relation to offering a free shipping threshold and improving their online sales dramatically.

A free shipping threshold is where an online retailer mandates a minimum order value that customers must meet in order to qualify for free shipping. For example, some stores advertise that if you buy $49 or more in items you get free standard shipping. The goal behind doing this is twofold: to increase average order value (AOV); and to meet the increasing consumer demand for free shipping while not compromising your bottom line.

The most recent studies have found that shopping cart abandonment and shipping prices are directly linked 65% of the time. In fact, over 80% of shoppers want a free shipping option, even if there is a threshold, and even if the complimentary shipping that's being offered is economy.

- Increase Order Value -

In recent studies, it was found that by offering a free shipping threshold it is possible to increase the order value by a large margin; as much as 90%. With related studies showing that the average shopper is content in waiting eight days or longer to receive their items, using this method to improve sales is smart thinking.

TrueShip's newest guide offers a bounty of statistics regarding how shipping prices improve sales or detract from them. It also features a free shipping threshold calculator that retailers can use to determine if it makes sense for their bottom line. What's more, it also offers an illustrated infographic so retailers can better understand the consumer mindset as it relates to shipping prices and online shopping.

These statistics and many more are revealed in TrueShip's newest publication.

"Offering free shipping will inherently attract more sales for any e-retailer, but it's often just not in the books for their bottom line," explained Michael Lazar, Director of Online Marketing at TrueShip. "But with a free shipping threshold, retailers can still profit while meeting a rising consumer demand. It's a win-win situation for everyone."

Read the report at:

A wide assortment of related guides and white papers can also be found at:

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

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Contact Information:

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447